Takeaways from the Brad Holmes introductory press conference

On power structure, the importance of collaboration, idolizing Ozzie Newsome and more

The Detroit Lions officially introduced Brad Holmes as the team’s new general manager on Tuesday with a press conference that featured Holmes, owner Sheila Ford Hamp and team president Rod Wood all speaking.

I’ve watched the whole proceeding twice now and a few things stood out to me. Here’s what caught my eye in the questions, statements and answers.

Collaboration is the key buzzword

Both Ford Hamp and Wood used the word “collaboration” in their introductory statements and mentioned it again when speaking of what stood out about Holmes. His ability to sell himself as a leader of a collaborative effort rather than the dominating, elevated presence that preceded him.

It harkens back to Holmes’ interviews in the past, where he’s stressed the importance of listening to all voices and being the head of a group process. He’s there to lead a group to a decision, not to tell a group what decision they will make. That’s a key difference from how some other front offices work and it creates a more empowered and positive work environment for the scouts, the assistants, even the interns. That will be very new for the Lions’ holdovers.

Holmes himself advanced the “me not we” tagline when talking about how the Rams, his old organization, found sustained success. Expect to hear that type of talk a lot around the Lions from now on.

Wood deliberately removed himself from the football process

The team president made it a point to break down the power structure of the football side of the organization. For fans who continue to worry that Wood is making decisions on personnel, he deliberately left his own name out of the process in his answer when asked who will have the final say on everything player-related,

“Brad and our new head coach will be collaborating on the 53-man roster. They’re each going to have input. As we’ve talked about – we want a culture where everyone’s working together, and I think that will work fine once we have our new head coach in place. Mike (Disner) will be doing all the things he has been doing, just picking up some of the in-house football administration stuff so Brad can focus on finding players.”

Wood added that he and Ford Hamp oversee the group, but it’s in a CEO and owner role, not a decision-making role.

Mike Disner’s star is shining

Disner is the team’s VP of football administration, a loosely defined role. He primarily handled the salary cap under the old regime, but his role is clearly expanding with Holmes coming on board. Wood and Ford Hamp both made it clear that Disner was integrally involved in the interview process.

Intangibles have newfound importance for players

It’s difficult to define precisely what Holmes was talking about when he brought up intangibles with players. He stated,

“I’ll start with what I was saying earlier about how important the intangibles aspect is, and we used to always talk about, let’s invest in reliability and let’s invest in reliable players. And obviously, we’re not overlooking talent, a baseline of talent is very necessary. It is the NFL, but I truly believe that the separator of success is those players that do have those high intangible traits. So, that’s a motto that was used with the Rams that obviously bode (well) for a lot of draft success and that same approach will definitely be carried over for the Lions.”

My interpretation: a love of playing football, the passion for winning, the hatred of losing, the joy of being part of a team process are going to take on a newfound importance in the scouting process and free agency. Lions Wire’s Erik Schlitt’s old “QIB” system of physical benchmarks needed at positions that was consistent across the Bob Quinn era is in the smoldering dumpster than Quinn left behind. And that’s a very positive development.

Holmes idolized the right man in Ozzie Newsome

Newsome was the GM who constructed the Baltimore Ravens into a two-time Super Bowl champion and perennial playoff contender in his two decades running that franchise. Holmes proudly brought up the picture of Newsome holding a Super Bowl trophy as inspirational to him as a young black man making his way in the NFL front office.

Holmes couldn’t have picked a better role model. Newsome is rightly revered for his ability to find talented players with a passion for football and the ability to collectively make one another better. His teams changed stylistically with Xs and Os a few times, adapting to the talent on hand, but they always had smart, tough, mentally strong players and coaches as a constant. That can work in Detroit.

He’s ‘one of us’

NFL draft nerds everywhere had to rejoice when Holmes admitted he skipped school to watch the 1993 NFL draft. It shows how long the fire has burned in him to get where he is today, the proud new GM of the Detroit Lions.

Arthur Smith on Falcons’ roster: ‘There’s so many good pieces here’

Just as Smith was set to begin his introductory press conference, the team released a video of his first public interview since taking over as coach.

The Atlanta Falcons got their first taste of new head coach Arthur Smith on Tuesday. Just as Smith was set to begin his introductory press conference, the team released a video of his first public interview since taking over as coach.

Smith talked about a variety of things, including his excitement to work with quarterback Matt Ryan, his relationship with new general manager Terry Fontenot, and the overall talent level on the team.

“There’s so many good pieces here,” said Smith. “It’s gonna take the entire team. That’s gonna be the big thing — we’re gonna look for guys that are great teammates and we’re gonna hold our best players accountable.”

Smith continued on, discussing the inevitable change coming to the roster this offseason.

“What the roster looks like today is not what it’s going to look like in June, and certainly not what it’s going to look like in September when we line up in Week 1,” Smith explained.

“We’ll find the best 48 to go out there on Sunday, or Monday, or Thursday, or Tuesday or whatever day they tell us to play.”.

Watch the full interview with Smith below, as shared by the team’s Twitter account and check back for updates after the press conference.

[lawrence-related id=64602,64049]

[vertical-gallery id=64555]

Twitter reacts to Falcons hiring Terry Fontenot for GM

Today marks a new beginning for the Atlanta Falcons, hiring general manager Terry Fontenot and head coach Arthur Smith to help the franchise get back on track after missing the playoffs three years in a row

Today marks a new beginning for the Atlanta Falcons, hiring general manager Terry Fontenot to pair with new head coach Arthur Smith in an effort to get the franchise back on track after missing the playoffs three years in a row.

Fontenot, the former Saints vice president/assistant general manager of pro personnel, officially agreed to terms on Tuesday and will introduced by the Falcons later in the afternoon. Despite coming from Atlanta’s biggest rival, fans seem genuinely excited about the future of the team with Fontenot leading the way.

Let’s check out some of the best Twitter reactions to Tuesday’s news.

[lawrence-related id=64049,64592,64572,63917]

[vertical-gallery id=64369]

Lions GM Brad Holmes discusses his role in building and maintaining a winning organization

Brad Holmes talks about succession plans and turning the Detroit Lions into a winner in his first interview as general manager.

In his first interview as Detroit Lions general manager, Brad Holmes talks with team senior writer Tim Twentyman about how he sees his new role within the organization, his experience interviewing for the GM position, analytics in scouting, succession plans, and turning the Lions into a winner.

With his football background and 18 years of experience with the Rams, Holmes is bringing a wealth of information to Detroit. And with the Lions’ front office reorganization allowing him to focus more on scouting, Holmes believes he is in a good spot to deliver a “No. 1 football product to the City of Detroit”.

“I know the general manager role and that’s the name of the position, but I truly see it as a service role,” Holmes said. “My No. 1 job is to serve the City of Detroit a No. 1 football product and hopefully uplift the community in that regard.”

Holmes was very complimentary of how the Lions handled the interview process, saying that once the session was over he immediately told his wife that principal owner Shelia Ford Hamp was someone “who you want to win for”.

“It was just a first-class process every step of the way with the dialogue, all the way up to (last) Wednesday, when I was awarded the job. It’s been first class and it just felt right. I’m just so excited and I can’t wait to get started.”

When talk turned to scouting, Holmes discussed the advantages of adapting to an ever-changing environment.

“I’m under the belief that just because scouting has been done one way, it doesn’t have to be done the same way all the time. Let’s utilize that technology. That’s something we will definitely utilize here with the Lions.”

[lawrence-related id=57647]

But it’s not just about turning the Lions around for Holmes, it’s about being successful and then maintaining that success.

“Everything is about succession plans. That’s just how I’m permanently wired. That’s how I view personnel. That’s how I view football. That’s how I view my own personal life.

“I just think making sure you’re aware of all possible angles and all possible outcomes that could happen, I think is very, very critical. I’ll admit I’m a nerd about predictive science and forecasting and I am because I think that’s our job. Our job is to predict the future and I’m also a little bit of a nerd about the psychology of the process.”

Holmes will likely expand more on these thoughts in his introductory press conference — which is on the schedule, and Lions Wire will be there to cover it.

Falcons agree to terms with Terry Fontenot for GM position

The Atlanta Falcons have named a new general manager, hiring the vice president of the New Orleans Saints, Terry Fontenot, to fill the vacancy left by Thomas Dimitroff back in October.

The Atlanta Falcons have named a new general manager, hiring the vice president of the New Orleans Saints, Terry Fontenot, to fill the vacancy left by Thomas Dimitroff back in October.

After reports that the team had selected Fontenot last week, the move was made official on Tuesday morning following the Saints’ loss to the Buccaneers in the divisional round of the playoffs.

Fontenot helped build an extremely talented Saints roster that has been the class of the NFC South for nearly five years. The Falcons fired Dimitroff, who served as the team’s GM since 2008, along with former head coach Dan Quinn following an 0-5 start in 2020. After an exhaustive search, Fontenot was considered one of two favorites.

The other finalist was Brad Holmes, the director of college scouting for the Los Angeles Rams, who has since been hired as the Detroit Lions’ new general manager.

With Fontenot and new head coach Arthur Smith in place, the team is ready to kick off what is sure to be an exciting offseason in Atlanta.

[lawrence-related id=63917,64466,64198]

[vertical-gallery id=64189]

Detroit Lions are restructuring their front office, starting at the top

The Detroit Lions are not only hiring a new general manager and head coach, but they’re restructuring their front office, and starting at the top.

[jwplayer D5XBrJnD]

The Detroit Lions are not only hiring a new general manager (Brad Holmes) and head coach (presumably Dan Campbell), but they’re restructuring their front office, and it’s starting at the top.

Under previous general manager Bob Quinn’s tenure with the Lions, he was not only the GM but also the team’s Director of Football Operations. After Quinn was fired, our Jeff Risdon wrote about how those two positions should be separate and the Lions would be best-served separating the roles between two individuals.

“Handling both jobs was too big for Quinn,” Risdon said. “It’s a mistake the Lions can’t make once again. They need to hire a separate director of football operations from the new GM.”

Well, Risdon is getting his wish.

On Monday, Sports Illustrated’s MMQB author Albert Breer wrote about why the Lions hiring of Holmes was “right along the lines of what they were looking for” and expanded on how the organization’s front office is changing to help him be successful.

The Lions were looking for a GM with a scouting background and Holmes’ 16 years of experience in this area — the last eight as the Rams director of college scouting — fit the bill to a tee.

“Detroit liked hearing from Holmes about how the Rams do things differently,” Breer wrote, “mixing analytics and an intellectual way of looking at players with traditional scouting, while seeing that he’d change some things too.”

One of the changes the Lions wanted to put in place was to allow Holmes to stay focused on what he is good at — scouting.

“In order to get the GM job (Holmes) closer to a true scouting job, the Lions are putting VP Mike Disner in charge of much of the football-operations end of things, which means Holmes won’t have to worry about managing areas like travel, nutrition, training and equipment.”

Disner, a Bloomfield Hills native, has 12 years of NFL front office experience and is considered one of the “rising stars” who is “shaping the direction of the NFL”. He was hired by the Lions in 2018, after six years as the Cardinals capologist, and was tasked with heading up the player contract negotiations and handling the Lions salary cap. He was also a member of the Lions search team that helped identify Holmes and Campbell.

Per Breer’s report, “Disner, Holmes and the new coach (presumably, Saints assistant Dan Campbell) will all report to Lions president Rod Wood”. Keep in mind, this is also an area where Chris Spielman, who was hired as a “Special Assistant to Chairman and President & CEO”, can best make an impact on the organization — giving Wood a sounding board and advising him on the football side of the organization.

At his end of season press conference, Wood said: “What we’re looking for is people that can work together and be partners, and not one working for the other necessarily”.

Based on the way this new organizational structure is progressing, they’re doing exactly that.

Watch: Detroit Lions GM Brad Holmes has a message for fans

Detroit Lions GM Brad Holmes has a message for fans via the team’s social media account.

Detroit Lions general manager Brad Holmes has a message for fans via the team’s social media account.

Holmes was named the Lions’ new GM on Thursday, and while most of the focus on him has surrounded around how he will impact the organization via coaching decisions and adding players, here we get a glimpse of his personality — that is universally praised by people in the Rams’ organization.

“Lions fans, hello! This is Brad Holmes, new general manager for the Detroit Lions. Excited to get to work. Looking forward to building this team with a collaborative approach and efforts to deliver a winner to this great city of Detroit, its passionate fanbase, and to uplift the community. One Pride!”

https://www.instagram.com/p/CKFAPiTHJun/?igshid=127p1iqfq7otr

Holmes has yet to address the media in an introductory press conference but one is expected to be held in the near future. Stay tuned to Lions Wire as we will have full coverage of that presser when he is made available.

Rams coaching history and how it might impact Brad Holmes with the Lions

Holmes survived through several regime changes with the Rams that can influence his decisions on the coaching front

[jwplayer D5XBrJnD-ThvAeFxT]

In trying to figure out who Brad Holmes might favor as a head coach to work with in his new capacity as the Detroit Lions general manager, it’s worth looking into what coaching experiences he saw firsthand in his time with the Rams franchise. And boy, did Holmes see some things on the coaching front in his 18 years in St. Louis and Los Angeles.

Holmes started with the Rams in 2003 as a public relations intern, a proverbial “foot in the NFL door” gig. They were winding down the days of the “Greatest Show on Turf” era with Mike Martz as the head coach. Martz would last until midway through the 2005 season, when he was fired and replaced by interim coach Joe Vitt. Martz would quickly resurface with the Lions as the offensive coordinator, so Detroit should be familiar with his coaching style and personality.

Vitt as the interim coach was the polar opposite of Martz. A hard-nosed defensive coach, Vitt’s style was more old-school than the offensive master schemer that Martz brought to the equation. Vitt went 4-7 and impressed enough that he got another interim gig with the Saints in 2012 (during Sean Payton’s suspension). It was a radical change within the season, akin but antipodal to the move the Lions made in replacing Matt Patricia with interim Darrell Bevell in 2020.

The Rams changed both GM and head coach after the 2005 season. Lions fans know the head coaching hire well: Scott Linehan. Then 43, he was a rookie head coach lured away from the Minnesota Vikings. Linehan’s style of offense was more subdued than Martz. The Rams paired the rookie head coach with a seasoned defensive coordinator in Jim Haslett, who had just been fired by the New Orleans Saints as their head coach.

That combo lasted less than three seasons and fell from 8-8 to 4-12 to 2-14, with Haslett taking over for a fired Linehan in 2008. The once-feared offense got old and then-GM Jay Zygmunt did a poor job replacing key pieces and building depth.

The next regime change brought in GM Billy Devaney and new coach Steve Spagnuolo. “Spags” was a defensive coach, a rookie head coach hired from the Giants. The team cratered immediately to 1-15 in 2009, finishing 32nd in offense and 31st in defense. Spagnuolo was not a dynamic personality on the sideline and the team was criticized for being predictable and vanilla. It lasted three miserable seasons before ownership pulled the plug on both GM and head coach.

This is when Holmes took over the collegiate scouting department, before the 2012 season. New GM Les Snead, who still holds the job in Los Angeles, was a young rookie GM. The team hired retread coach Jeff Fisher, a longtime (17 years) Titans coach who had taken the prior season off from coaching. Fisher was a controlling, defensive-oriented coach who had final say on personnel decisions over Snead. Their arranged marriage didn’t go well but wasn’t terrible. The Rams won seven games in the two seasons they coexisted.

It’s a pertinent experience because many expect the Lions to pair the rookie GM in Holmes with an experienced head coach with some personnel background. Holmes might push back against that, based on how the Fisher/Snead dynamic played out. Snead gained the personnel control over Fisher for the 2014 season and Fisher squeezed out two more underwhelming seasons where the team failed to hit its preseason over/under win total.

A more confident and seasoned Snead fired Fisher midway through a bad 2016 season. Into the 2017 offseason, Holmes witnessed the Rams swing for the fences with a young hotshot offensive guru in Sean McVay. And he was the needed infusion of energy and ideas to wash away the tired, stolid Fisher era.

McVay was a controversial choice. Just 31 at the time, he had been the offensive coordinator in Washington. In his three seasons in Washington, McVay’s offenses were slightly above-average at their best, but Snead saw something that made him believe.

If Holmes draws upon that experience, it makes sense. McVay has led the Rams to one Super Bowl and they’re still playing in the playoff this season. His “bad” year of 2019 saw the Rams go 9-7. McVay was the youngest head coach ever hired at the time, and to help on that front the Rams brought in veteran defensive guru Wade Philips. That worked out very well for all parties, and it’s worth noting Philips is once again available (at 73) and looking for work.

It’s too early to know how much say or sway Holmes will have in hiring Detroit’s head coach. But the Lions would be wise to listen to what he has to say about his enlightening and diverse experiences with the Rams.

[lawrence-related id=57628]

Rams coaching history and how it might impact Brad Holmes with the Lions

Holmes survived through several regime changes with the Rams that can influence his decisions on the coaching front

[jwplayer D5XBrJnD-ThvAeFxT]

In trying to figure out who Brad Holmes might favor as a head coach to work with in his new capacity as the Detroit Lions general manager, it’s worth looking into what coaching experiences he saw firsthand in his time with the Rams franchise. And boy, did Holmes see some things on the coaching front in his 18 years in St. Louis and Los Angeles.

Holmes started with the Rams in 2003 as a public relations intern, a proverbial “foot in the NFL door” gig. They were winding down the days of the “Greatest Show on Turf” era with Mike Martz as the head coach. Martz would last until midway through the 2005 season, when he was fired and replaced by interim coach Joe Vitt. Martz would quickly resurface with the Lions as the offensive coordinator, so Detroit should be familiar with his coaching style and personality.

Vitt as the interim coach was the polar opposite of Martz. A hard-nosed defensive coach, Vitt’s style was more old-school than the offensive master schemer that Martz brought to the equation. Vitt went 4-7 and impressed enough that he got another interim gig with the Saints in 2012 (during Sean Payton’s suspension). It was a radical change within the season, akin but antipodal to the move the Lions made in replacing Matt Patricia with interim Darrell Bevell in 2020.

The Rams changed both GM and head coach after the 2005 season. Lions fans know the head coaching hire well: Scott Linehan. Then 43, he was a rookie head coach lured away from the Minnesota Vikings. Linehan’s style of offense was more subdued than Martz. The Rams paired the rookie head coach with a seasoned defensive coordinator in Jim Haslett, who had just been fired by the New Orleans Saints as their head coach.

That combo lasted less than three seasons and fell from 8-8 to 4-12 to 2-14, with Haslett taking over for a fired Linehan in 2008. The once-feared offense got old and then-GM Jay Zygmunt did a poor job replacing key pieces and building depth.

The next regime change brought in GM Billy Devaney and new coach Steve Spagnuolo. “Spags” was a defensive coach, a rookie head coach hired from the Giants. The team cratered immediately to 1-15 in 2009, finishing 32nd in offense and 31st in defense. Spagnuolo was not a dynamic personality on the sideline and the team was criticized for being predictable and vanilla. It lasted three miserable seasons before ownership pulled the plug on both GM and head coach.

This is when Holmes took over the collegiate scouting department, before the 2012 season. New GM Les Snead, who still holds the job in Los Angeles, was a young rookie GM. The team hired retread coach Jeff Fisher, a longtime (17 years) Titans coach who had taken the prior season off from coaching. Fisher was a controlling, defensive-oriented coach who had final say on personnel decisions over Snead. Their arranged marriage didn’t go well but wasn’t terrible. The Rams won seven games in the two seasons they coexisted.

It’s a pertinent experience because many expect the Lions to pair the rookie GM in Holmes with an experienced head coach with some personnel background. Holmes might push back against that, based on how the Fisher/Snead dynamic played out. Snead gained the personnel control over Fisher for the 2014 season and Fisher squeezed out two more underwhelming seasons where the team failed to hit its preseason over/under win total.

A more confident and seasoned Snead fired Fisher midway through a bad 2016 season. Into the 2017 offseason, Holmes witnessed the Rams swing for the fences with a young hotshot offensive guru in Sean McVay. And he was the needed infusion of energy and ideas to wash away the tired, stolid Fisher era.

McVay was a controversial choice. Just 31 at the time, he had been the offensive coordinator in Washington. In his three seasons in Washington, McVay’s offenses were slightly above-average at their best, but Snead saw something that made him believe.

If Holmes draws upon that experience, it makes sense. McVay has led the Rams to one Super Bowl and they’re still playing in the playoff this season. His “bad” year of 2019 saw the Rams go 9-7. McVay was the youngest head coach ever hired at the time, and to help on that front the Rams brought in veteran defensive guru Wade Philips. That worked out very well for all parties, and it’s worth noting Philips is once again available (at 73) and looking for work.

It’s too early to know how much say or sway Holmes will have in hiring Detroit’s head coach. But the Lions would be wise to listen to what he has to say about his enlightening and diverse experiences with the Rams.

[lawrence-related id=57628]

Brad Holmes: What the Lions are getting from a Rams perspective

Some quotes from Rams management and reporters on what the Lions are getting in new GM Brad Holmes

Brad Holmes is not a household name around the NFL. So when the Detroit Lions tabbed the longtime Rams director of collegiate scouting as the new general manager, there wasn’t a lot of background to work with.

The 41-year-old Holmes has been with the Rams for 18 years, working his way up the ladder through several different regimes and leadership styles in the organization. He played defensive tackle at North Carolina A&T and looks fit enough that he could still play, or at least participate in a practice.

Here’s what some in the Rams organization have said about Holmes recently, starting off with his longtime boss, Rams GM Les Snead. He’s got a great story about Holmes from years ago, before Snead was his boss:

From an ESPN profile of Holmes from December, when he was first identified as a GM candidate, there are a couple of quotes as relayed by ESPN’s Lindsay Thiry that help flesh out why Holmes had appeal to the Lions.

“He’s become a valued voice in our organization as part of our leadership team on social justice and diversity issues, helping us lead a diverse group of people,” Rams chief operating officer Kevin Demoff said. “Brad is one of the more valued voices we have in our building.”

Rams general manager Les Snead called Holmes an impactful leader and said he’s “equipped with dynamic intelligence, is an astute evaluator of football talent” and is “experienced in setting an ‘all things considered’ draft board.”

Finally, I turned to my Rams Wire counterpart, Cameron DaSilva, for his take on Holmes. Here’s what DaSilva said in our conversation,

“Holmes doesn’t get the attention that GM Les Snead does, but he’s been a huge part of the Rams’ roster-building, especially in recent years. Where he and the Rams really shine is in identifying quality players in the mid-to-late rounds of the draft. In just the last four years alone, the Rams found starters such as John Johnson, Cooper Kupp, Jordan Fuller, Samson Ebukam, Troy Reeder and Gerald Everett outside the first round, as well as Josh Reynolds.

Holmes was also with the Rams when they drafted Aaron Donald, Todd Gurley, Rob Havenstein and Tyler Higbee, all of whom have been starters in Los Angeles. Snead puts a lot of trust in his scouts and talent evaluators and Holmes is certainly at the forefront of what the Rams have built in recent years.”