Kelly Oubre Jr.’s father on starting own brand: ‘I’m no LaVar Ball’

In starting his own brand, Beast Development, Kelly Oubre Sr. wants to keep expectations in check for the company’s success.

As controversial a figure as he may be, LaVar Ball will always have the label of pioneer after creating his own brand and building it up to global prominence. For many, he’s served as motivation, including Master P, in starting their own brands from the ground up.

Kelly Oubre Sr., is the latest to cite Ball as an example for starting his own business. However, while Ball is an example, he is not someone Oubre is attempting to replicate.

In a piece with NBC Bay Area, he discussed starting his own brand and not wanting to come across as LaVar Ball 2.0.

“We all know of the Ball family, and I commend Mr. Ball. I’m not Mr. Ball. And I never tried to be, because I realize that I have one Kelly and I love my son with all my heart. So, I didn’t want to give the impression, because it’s just not my personality, that I was trying to seek the limelight or seek attention, especially if it was at his expense.”

“Don’t get me wrong. And, please, don’t think I’m knocking Mr. Ball and his methods. But as a dad, you know, where is the blueprint here? There is none.”

Oubre Sr. stated he waited to launch his company, Beast Development, in order to not shine in his son’s light. Contrasted to Ball, who seemed to cash in on his sons at the earliest imaginable chance and it’s certainly very different approaches.

Beast Development, like Big Baller Brand, is a clothing brand. Becoming as successful as Big Baller Brand was will be a tough task for any brand, let alone a new start-up brand.

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