Anna Faris, Avocados From Mexico: A perfect relationship for Super Bowl 57 ad

Anna Faris, relationship advice, and Avocados From Mexico:

Anna Faris knows relationships.

She also knows avocados.

Her first-ever national appearance in a commercial is on the biggest of stages during Super Bowl 57. All things considered, it was a perfect crossover for her and Avocados From Mexico.

Faris took a quick break from recording her podcast ‘Anna Faris is Unqualified’ to shoot the ad in Mexico City.

Then again, maybe it was a research assignment.

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The podcast features Faris interviewing Hollywood types. Love and relationships are a main talking point. See the connection? Faris explained.

“The avocado is part… like, do you fit well together when you slice an avocado in half? What is your partner going to do with that half, and is it going to be divisive? Is it going to be opposites attract?” Faris joked.

But make no mistake, Faris was thrilled to feature in her first Super Bowl spot and specifically with Avocados From Mexico. Because of… you guessed it, her relationship with the food.

“Because of my roots in Washington State, guacamole was essentially sour cream with like green dye,” she said. “Avocados were hard to find.”

“I cherish my relationship with avocados and Avocados From Mexico now,” Faris added.

The campaign’s concept itself was something Faris appreciated as well.

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Faris stars as “Eve” from the biblical tale of Adam and Eve in the garden of Eden. It didn’t take long to see in the teaser that Faris went into full character.

Clothing was optional, and Faris even made a note of that on her social media account on Instagram:

https://www.instagram.com/p/CoS1qjPgut0/

 

Without a doubt, Faris felt a sense of self-worth with the opportunity.

“I also thought, ‘They want me to play Eve? I’m 46, I’m certainly not innocent, but I was obviously thrilled,” Faris said.

“I’m at a point in my life where it was one of the great things about shooting this ad, really,” she added. “I think, in my twenties, I would have been much more aware of a sense of modesty. And there was now kind of this great sort of…”eff it” feeling. I’m not going to fight it; this is what I’m doing today.”

In the full-length spot, Faris eats the forbidden fruit with her trademark wit and humor, just as the tale goes… and yes, an avocado is a fruit. But this time, after Faris, aka Eve, eats the avocado, the test of time is much better afterward.

The feature ends with different variations that Avocados From Mexico can be used, in addition to just biting right into it as Eve does at the beginning.

Personally, Faris said slicing some up for a BLT sandwich or burrito is the way she goes–And of course, nobody can go wrong with some guacamole.

The full-length, 60-second commercial can be found below:

Avocados From Mexico teases Anna Faris as Eve ahead of Super Bowl 57 ad (plus behind-the-scenes photos)

Adding to Faris’ comedic timing, the commercial production also features a star behind the lens in director Bryan Buckley.

Avocados From Mexico returns to the Super Bowl commercial lineup in 2023, revealing in the brand’s first teaser that actress Anna Faris will be part of the national spotlight on February 12.

The brand has become a familiar face on Super Bowl Sunday, coming off a creative spot with Andy Richter last year that helped them finish in the USA TODAY Ad Meter top 20.

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This time around, they have shed the Caesar Era and head way back in time, an origin story with a magical twist that highlights a “new 360 marketing campaign designed to celebrate how Avocados From Mexico make everything better.”

Check out Anna as Eve in the remained Garden of Eden…

Adding to Faris’ comedic timing, the commercial production also features a star behind the lens in director Bryan Buckley—the two-time Oscar-nominated talent who first stepped onto the Super Bowl ad scene back in 1999.

Beyond that, the creative efforts also explore a growing shift in the marketing world, where interactive tech plays a role in the overall storyline— you can see AFM’s interactive digital activations here—which should be an exciting part of the full campaign.

As Ivonne Kinser, Vice President of Marketing and Innovation for AFM, explained to Ad Meter via email, all of it is part of the monumental effort by the brand and agency ahead of Super Bowl Sunday.

“I’m extremely proud of the work that we put out there this year in partnership with our agency Lerma to communicate in an epic way that Avocados From Mexico makes everything better. The daring creativity of this spot helped us to engage, arguably, the best Big Game director of all time, Bryan Buckley, and an iconic celebrity like Anna Faris. Add that to the heightened cinematic reality that we have this year, and we have a breakthrough spot that is here to be remembered.”

Get a look at the Behind the Scenes photos courtesy of Avocados From Mexico:

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