Collin Morikawa discusses problem with golf’s TV coverage at AT&T Pebble Beach Pro-Am

‘I turn it on and I see three golf shots.”

Collin Morikawa had a disappointing week in San Diego, missing the cut at the Farmers Insurance Open after a tough second-round 75. But it hasn’t been all bad for the California native so far this year, as he tied for fifth at the season-opening The Sentry in Hawaii.

This week, he’s focused on the PGA Tour’s second signature event of 2024, the AT&T Pebble Beach Pro-Am.

Morikawa has never played in the Crosby Clambake, but he did tie for 35th at the 2019 U.S. Open, an event hosted on the shores of the Monterey Peninsula.

“I’m excited. We flew up Sunday and I actually forgot how nice this piece of land is in the entire world,” the world No. 12 told media Tuesday during his pre-tournament press conference. “It’s gorgeous and we are very lucky to be here. It’s great to be back in northern California again. Look, just obviously kind of beginning of the season and want to get off to a good start. Didn’t play well last week, but like I said, it’s the early part and the game’s feeling good. Just got to find fairways and hopefully we can get put together four good rounds.”

2024 Farmers Insurance Open
Collin Morikawa hits his tee shot on the 10th hole during the first round of the 2024 Farmers Insurance Open at Torrey Pines in San Diego. (Photo: Ray Acevedo-USA TODAY Sports)

In between questions about his game and Cali connection, Morikawa was asked about how golf’s product on television could be improved.

His sentiment sounded a lot like thousands of fans on social media.

“Well, I mean, you first need to see more golf shots. Like that’s like — that’s like the No. 1 bullet point. How do I make it more interesting? That’s a great one. Hit better shots, stop hitting — stop playing so poorly.

“Look, golf isn’t — like golf’s not going to be as high speed, you know, body contact, people tackling. Like that’s just golf, right? But I think most fans understand that and we can’t — like I’m not going to go dance down the fairway or celebrate differently on a birdie putt on the sixth hole on Friday. But just seeing birdie putts and seeing more shots, that’s going to bring more viewers in because you can actually watch golf, right?

Pebble Pro-Am: Picks to win, odds | Sleeper picks

“So that’s already going to make it entertaining of itself. You can’t change what golf is. You can’t change the aspect of we’ve got 18 holes, you’ve got players to start on Thursday, you’re going to have two waves, all this stuff, you can’t change that, right But you can change the fact of seeing more golf shots and that’s a big part of actually saying I want to go watch golf, right?”

As other sports continue to gather larger audiences, Morikawa said that getting more eyeballs on golf is the key.

“But at this point right now where we’re at, it’s a lot of money that we’re playing for and I’m very thankful to be doing that, but I also see that we need more people to be interested in golf,” he said. “We need to make golf more intriguing to the viewers. How do we make broadcasting more approachable, how do we see more golf shots at the end of the day, right?

“I turn on golf on a Thursday if I play early, I turn it on and I see three golf shots and I question why. The reason why other sports are — people pay attention is because people see more, you can probably bet more. People like betting when you can watch it live, not watch it on ShotTracer.”

With its new status as a signature event, there are sure to be millions of eyeballs on Pebble Beach this weekend.

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Rory McIlroy on Tyrrell Hatton’s move to LIV Golf, punishment for players to return and more from Pebble Beach

“I don’t think there should be a punishment.”

For the first time since 2019, Rory McIlroy is back on the hallowed grounds of Pebble Beach Golf Links. He hasn’t been to the Monterey Peninsula since the U.S. Open, a tournament at which he tied for ninth. This time around, he’s hoping to carry some early-year momentum into the PGA Tour’s second signature event of the season, the AT&T Pebble Beach Pro-Am.

The Northern Irishman has played in the old Crosby Clambake just once, missing the 54-hole cut in 2018.

But he enters this year’s tournament in great form, winning in his last start at the DP World Tour’s Hero Dubai Desert Classic (McIlroy came second to Tommy Fleetwood the week before at the Dubai Invitational).

“Obviously a great way to start the year, two weeks play, two times in contention,” the world No. 2 told the media during his pre-tournament press conference Tuesday. “And to get a win early on is always a nice confidence booster, a nice way to come into a busy — a pretty busy stretch here going sort of into the spring and beyond.”

As for his return to Pebble, McIlroy is glad to be back.

“Good to be back at Pebble Beach, it’s been a while… The course obviously plays a little different this time of the year than in June… Just trying to refamiliarize myself with the golf course a little bit.”

The Pro-Am got a facelift this season, with amateurs playing alongside the pros for the first two rounds. Pebble Beach and Spyglass Hill will be utilized on Thursday and Friday before just the pros take on Pebble over the weekend. McIlroy said he played Pebble on Tuesday and plans to play Spyglass on Wednesday, depending on the weather (the forecast through the weekend doesn’t look great).

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Pebble Pro-Am: Odds, picks to win | Sleepers

On top of being asked about the status of his game and his recent win, McIlroy was posed several questions regarding Tyrrell Hatton’s recent move to LIV Golf, potential punishment for players hoping to return to the Tour and more.

Here’s what he had to say:

‘Collusion,’ ‘fishy’ and ‘shady’ among PGA Tour players’ descriptions of AT&T Pebble Beach’s sponsor exemptions

Three of the four exemptions were given to player directors on the Policy Board, who will soon vote on the Tour’s future.

The PGA Tour’s rank and file are rankled again.

The latest reason? The implementation of the Aon Swing 5 and sponsor exemptions into this week’s AT&T Pebble Beach Pro-Am, which features an 80-man field, purse of $20 million, no cut and beefed up FedEx Cup points, with 700 awarded to the winner.

“The Tour rated the Swing 5 category above being a Tour winner, which makes absolutely no sense. In every other instance, winning is at the top of the food chain, the No. 1 category, and it should be. Winning on the PGA Tour is hard,” said a veteran PGA Tour player, who spoke on the condition of anonymity. “It’s just another thing the Tour has done that is complete bullshit.”

Matthieu Pavon, winner last week of the Farmers Insurance Open, and Grayson Murray, winner of the Sony Open in Hawaii, were the top two finishers, followed by Christiaan Bezuidenhout, Kevin Yu and Stephan Jaeger. All five will compete at Pebble Beach Golf Links as the top five FedEx Cup point earners across the last three full-field events – the Sony Open in Hawaii, the American Express and Farmers Insurance Open – not otherwise exempt.

The 80-player field at Pebble Beach includes the top 50 on the 2023 FedEx Cup, Nos. 51-60 on the 2023 FedEx Cup Fall standings, the top finisher on the 2023 Race to Dubai not otherwise exempt (Nicolai Hojgaard), the Aon Swing 5, tournament winners not otherwise exempt (Nick Dunlap), players inside the top 30 on the Official World Golf Ranking not otherwise exempt (Justin Thomas) and four sponsor exemptions. This adds up to 72 players, leaving eight remaining spots via the “fill the field” category.

Multiple players reached out to Golfweek to argue players were originally told during a meeting at the Players Championship last March that winners would be automatically exempt into Signature events. That is still true, but the Swing 5 category, which was designed to give hot and trending players a shot to play their way into the big-money events, falls higher on the priority list than winning.

“Now it’s like, oh, no, winners are part of the Swing 5. That is allowing fewer players to qualify for these events,” a veteran player said. “It’s really disappointing that you’re under the impression that if you play well, you’re going to have the opportunity to get into one of these events and then you don’t. If there are an extra two or three players in this field, who cares at this point? There’s $20 million in the purse.”

Indeed, for the AT&T the Tour resorted to the “fill the field” category, admitting Nos. 62-69 on the 2023 FedEx Cup Fall standings to bring the field to 80 for the pro-am.

A PGA Tour spokesman said staff have been on the road and available to educate players on the makeup of the fields for the signature events and infographics were distributed to players in December. The reason why the winner category is a lower priority than the Swing 5 is to avoid fields exceeding 78 players later in the year, such as at the Travelers in June, when more winners will have become exempt. Based on projections, the Tour says that outside the top 50, an additional 70 unique players will play in at least one signature event this season.

2023 Wyndham Championship
Webb Simpson watches his shot from the 11th tee during the third round of the 2023 Wyndham Championship in Greensboro, North Carolina. (Photo: David Yeazell-USA TODAY Sports)

The AT&T’s sponsor invites also are a hot topic of conversation among players. Sponsor invites were granted to four players. Three of the four exemptions to AT&T were handed out to members of the Tour’s independent Board of Directors – Peter Malnati, Adam Scott, Webb Simpson – as well as local product Maverick McNealy, who last week fulfilled his medical exemption.

“It seems like collusion, a political game that should never happen on Tour,” said one veteran player. “It’s very shady, if you ask me.”

Given that Malnati, Scott and Simpson are on the verge of being three of the six players to vote on the Tour’s deals with private equity groups and potentially Saudi Arabia’s PIF, it could be perceived as a kickback for their unpaid efforts on behalf of the Tour or even as a way of buying their votes.

Another veteran Tour winner said, “It doesn’t pass the smell test. The cool thing about sports is it used to be the outlet where everything was determined on the field or court. Golf has always been the ultimate meritocracy.”

Malnati, a one-time winner, currently ranks No. 245 in the world. He finished T-4 at the AT&T last year and has supported the event consistently and knows how to show his amateur partner a good time. Simpson, a former major winner, has slipped to No. 225 in the world and has resorted to playing a limited schedule in recent years to spend more time with his large family. He has played at Pebble in only two of the last 10 years.

Gary Woodland, who won the U.S. Open at Pebble Beach and is making a comeback from brain surgery last year, and Daniel Berger, a tournament winner at Pebble in 2021 who is making his own comeback after being sidelined for more than a year, would seem to have more box-office appeal and attract more attention but are among the players who won’t be teeing it up this week.

Tournaments are allowed to offer sponsor exemptions at their discretion – and they have run the gamut from the NFL’s Tony Romo to the LPGA’s Lexi Thompson in recent years – but those selections will be greeted with greater scrutiny given the heightened stakes. AT&T Pebble Beach tournament director Steve John didn’t respond to an email requesting an explanation for his tournament’s choices, but at least one player wasn’t interested in hearing his reasoning.

“Peter Malnati has zero business getting an invite into a signature event and Webb shouldn’t really either,” a veteran pro said. “It just seems very fishy.”

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Rose Zhang helps announce ‘The Crosby Collection’ by Malbon x Adidas just in time for AT&T Pebble Beach Pro-Am

Check out some of Golfweek’s favorite items in the new Adidas x Malbon Golf collaboration: The Crosby Collection.

Malbon Golf has collaborated with Adidas to bring us “The Crosby Collection” just in time for the AT&T Pebble Beach Pro-Am.

The old Crosby Clambake is the second signature event of 2024, meaning it’s boasting its best-ever field. World No. 1 Scottie Scheffler, No. 2 Rory McIlroy, Viktor Hovland, Xander Schauffele, Patrick Cantlay, Max Homa, Jordan Spieth and Justin Thomas are all set to tee it up Thursday morning.

Another change for ’24: The amateurs in the field will only play on Thursday and Friday.

To celebrate the long history of this event, Malbon and Adidas released a 25-item collection on Monday.

“With this collection, we wanted to pay tribute to the essence of golf and fashion by taking old silhouettes and modernizing them,” Malbon Golf co-founder Stephen Malbon said in a statement. “It was an honor to create a collection inspired by the legendary Bing Crosby. His iconic Crosby Clambake was a perfect celebration of the timeless connection between style, sport, and camaraderie that reflects our brand’s ethos.”

Here are some of our favorite pieces from The Crosby Collection.

Sleeper picks for the 2024 AT&T Pebble Beach Pro-Am

Get ya sleepers here!

The AT&T Pebble Beach Pro-Am is going to look a lot different this week. The amateurs will play the first two rounds at Pebble Beach and Spyglass Hill — Monterey Peninsula Country Club was removed from the rotation — before it’s just the pros at Pebble over the weekend.

And thanks to its elevated status to a signature event, the field is absolutely loaded with star power. World No. 1 Scottie Scheffler will be joined by Rory McIlroy, Viktor Hovland, Xander Schauffele, Patrick Cantlay, Max Homa, Collin Morikawa, Jordan Spieth and Justin Thomas, just to name a few.

Despite the big names, there are a few sleepers to keep an eye on.

Pebble Beach Pro-Am: Odds, picks to win

AT&T Pebble Beach Pro-Am 2024 odds, course history and picks to win

Is JT back?

The PGA Tour is back on the Monterey Peninsula for this week’s AT&T Pebble Beach Pro-Am, the second signature event of 2024.

The old Crosby Clambake got a facelift this offseason, with amateurs playing on just Thursday and Friday. Monterey Peninsula Country Club was cut from the rotation, meaning the field will play Pebble Beach and Spyglass Hill for the first two rounds before the pros battle for the championship at Pebble over the weekend.

Thanks to its elevated status, this year’s field is loaded: World No. 1 Scottie Scheffler, Rory McIlroy, Viktor Hovland, Jordan Spieth, Max Homa, Justin Thomas, Collin Morikawa, Xander Schauffele and Patrick Cantlay will all tee it up Thursday morning.

Golf courses

Pebble Beach Golf Links | Par 72 | 6,972 yards

Spyglass Hill | Par 72 | 7,041 yards

2023 AT&T Pebble Beach Pro-Am
Matt Fitzpatrick of England putts on the seventh green during the third round of the 2023 AT&T Pebble Beach Pro-Am at Pebble Beach Golf Links in Pebble Beach, California. (Photo by Jed Jacobsohn/Getty Images)

Betting preview

Scott Simpson on AT&T partner Bill Murray doing snow angels in the bunker, why he’s anti-LIV and how Greg Norman became ‘a jerk’

“He was just grumpy and entitled … nobody liked him.”

HONOLULU — A year ago, while covering the PGA Tour in Maui, I heard that former U.S. Open champion Scott Simpson not only had moved to Hawaii after his playing days had come to an end, but that he had become the men’s golf coach at University of Hawaii. Who knew!

So, I looked him up and met with the seven-time PGA Tour winner the following week at the Sony Open for what resulted in an enjoyable two-part Q&A and a standalone story (Part I here; U.S. Open flash back here; partnering with Bill Murray at the AT&T Pebble Beach Pro-Am here). A few weeks ago, during my return trip to Oahu to cover the Sony Open, we sat down again for another solid hour and delved deeper into partnering with Bill Murray at the AT&T Pebble Beach Pro-Am, coaching the modern golfer, why he supports a rollback of the ball and doesn’t like NIL or LIV as well as how Greg Norman turned into a jerk. All that and more. Enjoy.

Check the yardage book: Pebble Beach Golf Links for the 2024 AT&T Pebble Beach Pro-Am

How well do you know Pebble Beach? StrackaLine offers a detailed look.

Pebble Beach Golf Links in California – the main course to be used in three rounds of the 2024 AT&T Pebble Beach Pro-Am –was designed by amateur architects Douglas Grant and Jack Neville and opened in 1919.

Pebble Beach Golf Links is one of two courses to host the Pro-Am. Also in play for the first two rounds will be Spyglass Hill Golf Club designed by Robert Trent Jones Sr. Each player has one round on each course before the cut, then the final two rounds will be at Pebble Beach Golf Links.

The famed Pebble Beach layout on cliffs above Stillwater Cove and the Pacific Ocean has seen many renovations over the decades, including work done by William Herbert Fowler, Alister MacKenzie, H. Chandler Egan, Jack Nicklaus, Arnold Palmer and others.

Pebble Beach Golf Links ranks No. 10 on Golfweek’s Best list of classic courses in the U.S., and it is No. 1 in California on Golfweek’s Best list of public-access layouts in each state. It is also No. 1 on Golfweek’s Best list of all public-access courses in the U.S.

Thanks to yardage books provided by StrackaLine – the maker of detailed yardage books for thousands of courses around the world – we can see exactly the challenges the pros face this week at Pebble Beach Golf Links.

These PGA Tour golfers are playing the AT&T Pebble Beach Pro-Am for the first time

It doesn’t mean they’ve never played Pebble Beach Golf Links or the other golf courses in the rotation.

Scottie Scheffler? Nope. Collin Morikawa? Not him either. What about Hideki Matsuyama? Negative.

Believe it or not, those three are among the 10 golfers in the field of 80 at the second signature event of 2024, the AT&T Pebble Beach Pro-Am, who have never played the event. That doesn’t mean thoese golfers have never played Pebble Beach Golf Links or the other golf courses in the rotation, but they will be making their maiden voyage in this particular tournament.

The Pro-Am being elevated to a signature event in 2024 is certainly one factor. A year ago, the tournament had a $9 purse and a $1.62 million first-place prize. Those numbers are now $20 million and $3.6 million, certainly enough to spark the interest of those who never made their way to the Monterey Peninsula in January.

Here’s a closer look at the golfers making their first appearance in the AT&T Pebble Beach Pro-Am.

2024 AT&T Pebble Beach Pro-Am is set to have one of its best fields in history

The field is loaded with the world’s best.

The 2024 AT&T Pebble Beach Pro-Am field was announced Friday, and it’s one of the best in the event’s history.

Sure, Pebble Beach has seen its fair share of the world’s best players to walk along the Monterey Peninsula plenty over the last century. Numerous U.S. Opens have brought stars of the game to take the famed walk.

However, the AT&T Pebble Beach Pro-Am is a PGA Tour signature event this year, which means most of the big names are in the field.

Scottie Scheffler, Rory McIlroy, Viktor Hovland, Xander Schauffle and more are set to tee it up next week. All in all, 18 of the world’s top 20 are in the field, which will be fully set after the conclusion of the Farmers Insurance Open.

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Nick Dunlap, who last week became the first amateur to win on the PGA Tour since Phil Mickelson in 1991, will make his professional debut at Pebble Beach. Also, players like Grayson Murray and Justin Thomas are expected to be added to the field.

Unlike in the past, amateurs will only be around for the first two rounds with 80 two-person teams. Monterey Peninsula won’t be in the rotation for play this year, either, with only Pebble Beach Golf Links and Spyglass Hill being used the first two days. There will be no cut, and the purse is $20 million with $3.6 million going to the winner.

Here’s a look at the full field for the AT&T Pebble Beach Pro-Am: