MAVTV is set to launch “In the Machine,” a three-part original docuseries that marks the network’s first dedicated program that focuses on the increasing presence and impact of women in motorsports.
“In the Machine” follows the story of Ashley Freiberg as she balances the roles of Porsche GT3 champion racer, factory driving instructor, part-time real estate agent and newlywed, all while chasing her dreams of a championship with the MDK team. This series sheds light on the challenges and triumphs faced by women in the motorsport industry. “In the Machine” is produced by Impakt Partners, a women’s sports production and marketing company with the mission to tell important stories about women in sports and accelerate positive social change. The show premieres Thursday, Jan. 11 at 8pm ET and PT. Watch the trailer below.
In tandem with the launch of “In the Machine: Ashley Freiberg,” MAVTV also will present episode highlights from the recent Women with Drive III – Driven by Mobil 1 Summit. Partnering with Women in Motorsports North America, these episodes, produced with the support of Gainbridge, will showcase the influential discussions, interviews, and insights from over 450 attendees at the summit. The three 30-minute episodes are set to air on consecutive Thursdays — Jan. 11, Jan. 18 and Jan. 25 at 8:30pm ET/PT.
“MAVTV is committed to bringing to the forefront the stories of incredible women like Ashley Freiberg, who are breaking barriers in motorsports,” said MAVTV President CJ Olivares. “’In the Machine’ and our coverage of the Women with Drive Summit are just the beginning of our journey to tell these extraordinary women’s stories. We look forward to sharing more such content, especially during Women’s History Month in March.”
“In the Machine” embodies MAVTV and Impakt Partners’ commitment to telling diverse and empowering motorsports stories. Along with the Women with Drive Summit highlights, this series cements MAVTV’s role as a leader in sharing these inspiring narratives worldwide. Don’t miss the January premiere of “In the Machine” and the Summit highlights, and more content on remarkable women in motorsports, especially during Women’s History Month. The second episode of “In the Machine” premieres Jan. 18 at 8 pm ET/PT with a season finale on Jan. 25 at the same time.