With NBA national TV ratings struggling …

With NBA national TV ratings struggling again early, the league should consider some radical ideas to better position itself in the marketplace. One thought that has been broached in league circles, according to sources, would be to move the start of the schedule back to closer to Thanksgiving or, even more drastically, Christmas, in combination with a potential reduction from 82 games and some sort of in-season tournament.

A target date to institute this new …

A target date to institute this new thinking could be 2021-22 when the NBA celebrates its 75th season. It would make sense to potentially move to a 75-game season and introduce the still-to-be-determined tournament at that point. There are financial and scheduling issues that would have to be considered. Would the owners and players be willing to reduce revenue with fewer games? Would they be able to structure the season to have the Finals still finish in June? Would they be amenable to having the championship in July or even August?

The entire article was brief, …

The entire article was brief, straightforward and, yet, extremely bold. Silver was the first acting commissioner of a major U.S. sports league to come out in support of legalized sports betting. In 437 words, he pivoted the NBA’s long-held public opposition to sports betting and ignited a discussion about a taboo subject for all professional leagues. “I think it was ground-breaking,” Dallas Mavericks owner Mark Cuban said of Silver’s op-ed in an email to ESPN. “Leagues for decades were hypocritical about gaming, pretending it doesn’t exist. Adam ended that hypocrisy.”

Behind the scenes, though, the leagues …

Behind the scenes, though, the leagues were studying the issue, preparing for the day when more states would offer sports betting. Former NBA commissioner David Stern believes Silver’s op-ed had an enormous impact on the other leagues’ approaches to the issue and was very influential overall in the movement toward expanded legal sports betting. “It indicated that the horse was about to leave the barn and it would be smart to jump on your own horse and follow along,” Stern said. “And they did.” “It was critical,” added Cuban. “Prior, those in favor of gaming expected pro sports to fight back. With the hypocrisy gone, the legal steps could move forward.”

Leonsis was on the forefront of the …

Leonsis was on the forefront of the league’s shift on betting and was one of the owners Silver consulted with on the op-ed. “My notion was what are we afraid of, when we know all this money is being spent offshore [with bookmakers] in an unregulated, untaxed and unmindful way?” Leonsis said in a phone interview Tuesday. Today, the professional leagues’ opposition to sports betting has vanished. Their focus now is on how to monetize the growing regulated industry through data and fees based on the amount wagered on the games.

Ujiri is under contract through the …

Ujiri is under contract through the 2021 season and the Raptors ownership group will do anything and everything to keep him. However, Ujiri is an ambitious guy with powerful friends in high places, and we’re not just talking about Barack Obama. NBA Commissioner Adam Silver is a close friend who remains forever frustrated with the train wreck in his own backyard that is the Knicks. Ujiri’s possible arrival in New York could potentially put the Knicks in play for Giannis Antetokounmpo as well. Ujiri is well connected to some of today’s top stars. Mills claimed to be but couldn’t even get a sit down with Irving and/or Durant. That’s another plan he sold to Dolan that fell flat.