Tag: 2022 PGA Merchandise Show

PGA Show wrap-up: Industry reunited and it felt so good to many of those who were back

“There’s no replacement for the catalyst of communication and thought that happens at the Show.”

ORLANDO – The 69th PGA Show is in the books and while one publication dubbed it “the incredible shrinking show,” more than 600 exhibitors – down from 1,000 – showcased thousands of products and services to attending PGA professionals and golf buyers resulting in new business and new customers. The PGA Show reunited the global golf industry in person for the first time in two years, Jan. 25-28.

“With what is going on in the golf world, as well as the world itself, for all of us to be back together in Orlando, driving the business of golf forward, is significant,” said PGA President Jim Richerson.

The 2022 PGA Show began with Demo & Fitting Day at Orange County National Golf Center (OCN) on Jan. 25 and continued at Orange County Convention Center (OCCC), Jan. 26-28. Still, there is some concern that the attendance and participation dips may be more than a one-year COVID-19 blip.

“To us it was not a waste of time or negative experience. We look back and say, ‘That wasn’t bad.’ It wasn’t the best show ever but it was worth our time and money,” said Dan Murphy, noting his company achieved significant media exposure and opportunities to build relationships. “One of the real residual benefits these days is what happens beyond the Show walls. I have had distributors for Bridgestone and company employees in the last few days contacting us from Malaysia, Australia, Japan, Switzerland, and the U.K. They weren’t there but the Show serves as not only a physical rallying point but a newsmaking event and a thought-leading event for the industry across the globe.”

One Twitter follower of this writer, Kristi Richerson, called the PGA Show “a relationship show” and she’ll get no argument here. Nearly 15,000 PGA pros – down from 40,000 – attended high-level industry presentations, learned timely business solutions and connected in person with peers and golf leaders to drive forward participation and the business of the sport.

“There’s no replacement for the catalyst of communication and thought that happens at the Show,” Murphy said. “How do you and I have a conversation where you and I actually understand and learn from each other. I don’t know how else we do it?”

As part of the PGA of America’s press release touting the Show’s success, Murphy added, “We’re learning a lot about the business needs of golf facilities during this extraordinarily busy time for all of us, and that’s a big part of the value of being here at the PGA Show.”

“What I see are customers who are here with intent to learn and to place orders. We’re extremely pleased with the outcome of exhibiting this week,” said Henri Johnson, inventor and CEO of FlightScope. “This is our 18th consecutive PGA Show, and what I’ve decided is that it will always be an annual part of our plans.”

While smaller in scale than traditional PGA Shows, the event attracted influential industry executives focused on engaging with manufacturers and one another during a time of strong growth for the sport. Annually the largest annual gathering of the PGA Membership, the PGA Show remains an important connection for PGA Professionals to the golf industry.

“We were on the fence about coming, and at the last minute we decided to take the plunge,” said Scott Morrison, co-founder of apparel brand Radmoor. “I’m glad we did, because the impact of being here is going to be significant on our business. We’re a new brand, and we don’t have sales reps to cover the entire country. If we could see three or four customers on a normal day, we can see 300-400 at the PGA Show. Plus, we’re making connections in the industry that will help us fill out our sales team as we grow our brand. Coming to the PGA Show was definitely the right decision for Radmoor.”

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Cleveland/Srixon/XXIO reverses decision, will not attend upcoming 2022 PGA Merchandise Show

Over 10,000 industry professionals have registered to attend the show as of Monday evening.

Golfweek has learned that the golf brands in Sumitomo Rubber Industries Ltd. — equipment makers Cleveland, Srixon and XXIO, which have their North American headquarters in Huntington Beach, California — will not attend the 2022 PGA Merchandise Show which is scheduled to take place in Orlando in two weeks.

In October, Jim Richerson, the president of the PGA of America, proudly announced that the 2022 PGA Merchandise Show would take place as an in-person event after the 2021 show was forced to be virtual due to the COVID-19 pandemic.

A month later, a list of companies planning to attend the largest gathering of PGA of America professionals, industry insiders, buyers, media members and influencers was released. Several of the largest golf equipment makers were noticeably absent from the list, including Callaway, Mizuno, PXG, TaylorMade, Titleist, Tour Edge and Wilson. PXG, which was founded in 2014, has never attended the show and TaylorMade stopped attending in 2018.

All three brands — Cleveland, Srixon and XXIO — were listed as planning to attend both Demo Day at Orange Country National Golf Club and the show itself at the Orange County Convention Center. Now, however, those brands will also be absent.

A Srixon golf ball balloon at the PGA Show Demo Day at Orange County National in 2016.

“Cleveland, Srixon and XXIO have been loyal partners for many years and we especially value working together in recent months on their 2022 PGA Show plans,” said Marc Simon, vice president of PGA Golf Exhibitions. “We understand the difficult decision they have made regarding this year’s event and look forward to their return in 2023. While COVID challenges continue for many, the positive registration response from PGA professionals and buyers and the participation of nearly 600 brands at the event point to the important role the PGA Show has in helping our industry adapt and move forward.”

When Richerson announced that the PGA Show would be an in-person event again, the United States was averaging between 80,000 and 90,000 new COVID-19 cases per day. According to the Center for Disease Control, there were over 363,000 cases reported in the United States on Sunday and more than 4.7 million over the last season days. The seven-day moving average of cases is over 674,000, the highest figure since the pandemic started. In Florida alone, nearly 50,000 people tested positive on Sunday and more than 450,000 have tested positive in the last seven days.

On Jan. 7, an email detailing the health and safety measures that will be in place at the PGA Merchandise Show was released. It stated that face coverings will be mandatory at all times inside the OCCC, regardless of vaccination status. Every person entering the show will have to confirm that he or she complies with daily health and safety guidelines, and is not experiencing symptoms of the coronavirus. Extensive health and cleaning measures are in place at OCCC and hand sanitizer will be available in many areas.

According to a PGA Show insider, over 10,000 industry professionals have registered to attend the show as of Monday evening.

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