Superstar rapper Travis Scott stops by USC football practice

Is a “new cool” being developed at USC? The vibes are good right now.

The USC Trojans continued their series of spring practices this offseason. Earlier this week, they were greeted by rapper and producer Travis Scott.

Cactus Jack, the official brand of multi-platinum, diamond-certified recording artist Travis Scott, has worked with with digital sports outlet Fanatics and leading sports retailer Mitchell & Ness to announce a new, college-inspired apparel collection, “Jack goes back to College.”

This partnership with Fanatics led Scott to nail down an NIL deal with 2025 USC football recruit Julian Lewis.

We noted that deal, which has certainly caught a lot of people’s attention.

Travis Scott could be the 2020s version of what Snoop Dogg was for USC in the Pete Carroll era 20 years ago, injecting a fresh aura of style and modern flair to reinforce the impression that USC is the cool program, the place to be in major college football.

Vibes are good, but now USC has to live up to them and justify them on the field.

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