Winner, winner, chicken (dog) dinner.
The Farmer’s Dog, a pet food brand, took home the top spot in the 35th year of Ad Meter’s ratings after Super Bowl 57. It earned a rating of 6.56 out of 10, edging the competition.
The spot titled “Forever” beat out the NFL’s ad “Run With It” (6.38) and Amazon’s “Saving Sawyer” (6.35) feature in the race for No. 1.
Adverts during the Big Game can take numerous directions. With their first-ever Super Bowl commercial, The Farmer’s Dog went the route of love.
The emotional spot followed the life of a girl and her best friend, a dog named “Bear.” She goes through life’s experiences from childhood to a family of her own and her pup is there, by her side, from top to bottom.
The commercial tugged at your heartstrings, as many can relate to the passion of raising a pet of their own.
Even before the Super Bowl, the teaser for the 60-second ad piled up thousands of views on YouTube AdBlitz.
After its title-winning performance on Ad Meter, it’s clear those views mounted for a good reason.
Take a look at the winner below:
Don’t miss a second of the big game rush: WATCH the latest Super Bowl commercial buzz on YouTube AdBlitz: