Super Bowl Commercial Rewind: Michelob ULTRA’s ‘Superior Bowl’

Michelob ULTRA turned your Super Bowl viewing party into a Superior Bowl viewing party for a quick 60 seconds.

The popular beer company ran a commercial displaying how– even some of the best of the best, mostly on their respective athletic fields of play– can kick back and have a Mic. Even somewhere like your local bowling alley.

Featured in the ad were two-time Super Bowl champion Peyton Manning and tennis legend Serena Williams. They were also joined by soccer star Alex Morgan, golf’s Brooks Koepka (who hilariously misses a shot on the pool table), and two from basketball’s hardwood: Nneka Ogwumike and Jimmy Butler.

That star-studded lineup from the world of sports also featured another cameo: Actor Steve Buscemi. He was manning (get it?) the bar. But this begs the question: Why bowling?

According to AdWeek, Michelob reps wanted to promote the beer’s low carb, low intensity feel, which allows one to have a drink while also going about an activity such as bowling. Makes sense.

The creators also wanted to throw in nods to “The Big Lebowski” and “Kingpin,” for those who didn’t see the similarities. In the end, the beer’s brand and a classic film came together to create this ad: