The Super Bowl is all about the action at the game and on the advertising circuit.
There’s only one man who could have pulled off something at both: Guy Fieri, and Bud Light got him.
Anheuser-Busch used the famous Food Network restauranteur’s style to promote one of its latest products. A brand that hasn’t been afraid to experiment within the seltzer game, Bud has released a hard soda flavor line.
The self-proclaimed mayor of “Flavortown” had to check in on the seltzer. Naturally, as an advertisement, he loved it.
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A trio of seltzer drinkers are enjoying the beverage and travel through a portal, located in their own fridge, as only Bud Light can convince viewers exists. They eventually run into Fieri and upon having his first taste of the new release, he is astonished by the “loud flavor” in the beverage.
Fast-forward to the actual game and the California resident in Fieri was attending the event in Los Angeles. He evidently ran into at least one other television personality in Martha Stewart.
Posing for a photo together which ended up on Instagram, Fieri is dressed… in the exact same outfit he is wearing in the commercial.
Planned or not with Bud Light, that’s a nice touch by Fieri after he appeared in his first-ever Super Bowl ad.
Check out the full commercial below:
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