The Super Bowl has always been an ideal time for studios to release the highly anticipated trailers to blockbuster films. The fade-out accompanied by “Coming Soon” creates a massive buzz among fans and sets up the theatrical schedule sometimes a year in advance, leaving the audience…wanting more.
We saw it in 2020 with big franchise spots like the latest James Bond 007 flick “No Time to Die” and the next Fast and the Furious (“F9”).
And even though the pandemic did a number on the film industry and theater attendance in 2021 that didn’t stymie the popular Big Game commercial genre during this year’s Super Bowl.
Whether it was an on-demand release or an actual theatrical tease, several of the spots appeared throughout Super Bowl 55, with a few continuing to gain momentum well after the game, according to AdBlitz, a YouTube exclusive.
Universal Studios: “Old”
https://youtu.be/eB1m-WogYeg
M. Night Shyamalan’s latest sleight of mind takes a trip to the beach, where things immediately aren’t what they seem. The 30-second teaser was more than enough time to unveil multiple eye-opening twists, and as expected, the spot has already received extra attention on AdBlitz.
See the current AdBlitz view count here
Disney Plus: “The Falcon and The Winter Soldier”
https://youtu.be/IWBsDaFWyTE
Disney Plus dropped in from the Marvel Cinematic Universe to present the streaming series “The Falcon and the Winter Solider.” Anthony Mackie, Sebastian Stan, Emily VanCamp, and Daniel Bruhl flip, fly, and eye stare during the trailer, which gained a ton of recognition on social media. Disney’s 30-second Super Bowl cut didn’t quite do the trick for Ad Meter panelists, though, finishing 30th (of 57) in the ratings.
However, this extended cut has certainly received more than a second glance from interested fans.
See the current AdBlitz view count here
Amazon Prime Video: “Coming 2 America”
https://youtu.be/x5lrkdvEZGg
No amount of Marvel superheroes can overthrow America’s favorite Zamunda icon. Simple as that. The “Coming 2 America” trailer has gained a solid midweek lead and continues to rush in the views heading toward the weekend.