When it comes to Super Bowl commercials, there’s a ton of money involved — as you’d expect. Also expected is the cost of running an ad during the biggest NFL game of the year generally increasing over the years, with the recent exception of Super Bowl 55.
While the price for a Super Bowl commercial was about the same for the 2021 game as in 2020, it went up for the 2022 matchup between the Cincinnati Bengals and Los Angeles Rams. According to an AdAge report from November, NBC was asking as much as $6.5 million for a 30-second spot, up about $1 million compared with last year.
But NBC reportedly got even more than that.
As of Thursday, Feb. 3, NBC sold out all its ad spots for the 2022 Super Bowl. And some 30-second commercials cost $7 million, which is a record, according to The Hollywood Reporter, which also noted:
[NBC] says that 40 percent of the advertisers in the game are new, totaling about 30 companies.
The automotive, technology, entertainment, travel and health & wellness sectors saw the biggest unit growth.
Super Bowl LVI is set for Sunday, Feb. 13 at 6:30 p.m. ET on NBC.
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