Stanford women’s basketball, an elite program for decades, needs a conference. Basketball teams need conferences to fill a majority of their schedule and participate in a conference tournament. They also need a conference for splitting and generating revenue. Football, however, doesn’t necessarily operate the same way. Just ask Notre Dame.
The Fighting Irish aren’t going to the Big Ten. They don’t need to. Why would they split Big Ten TV revenue with almost 20 other schools when they have their own NBC TV deal and get every cent of it without sharing? Notre Dame can also customize its schedule. Given its national brand and identity, it can command top dollar. It is working well for the Irish, and it will continue to work well for them.
Stanford doesn’t have the brand Notre Dame does, but Stanford also has a brand that is more valuable than BYU’s. BYU was independent for a number of years before finding a Big 12 home. BYU played its own customized schedule much as Notre Dame did, but BYU was treated as a Group of Five team more than a Power Five team the way Notre Dame was.
Stanford would be treated as a Power Five team more than a Group of Five team if it goes independent in football — not as prestigious as Notre Dame, but more prestigious than BYU.
Below, you will find some reactions to Stanford being left in the cold with the other members of the so-called “Pac-4” after Friday’s Pac-12 bloodbath. After those reactions, we will present a 12-game football schedule Stanford could realistically produce as an independent, creating a mix of challenging games and attractive TV properties ESPN would pay for. (We refer to ESPN since Stanford going to the Big Ten would mean Fox exposure. If Stanford goes indie, ESPN would be its most likely broadcaster.)
Here we go: