As a sneaker botique, Patta has a saying. It goes “Out of love and necessity rather than profit and novelty.”
Those are some meaningful words for a sneaker brand. This is their messaging to the public. They’re saying they care more about the community and the love of sneaker culture than the hype that comes with it. That’s their ethos.
You can see that ethos in every single version of the Air Max 1 Patta has made. They’ve touched the shoe 6 times now. In each and every instance, they’ve added a new detail that has somehow made it different than the last and improved on an already classic shoe.
Sykes dives into how they keep doing it on the latest episode of Special Delivery. Tap in.