The Turtle Dove Yeezy 350 started everything between Adidas and Kanye West. This sneaker generated so much hype back in 2015 when it first released.
It might also be the beginning of the end of the partnership between West and Adidas. The two sides have been on shaky ice for a while but after West’s rant following the retro of the 350 things reached a new tipping point.
West complained they launched the entire thing without his approval — including the retro of his most hyped Adidas Yeezy sneaker.
We brought that sneaker on this week’s episode of SD. With it, we dive into why Kanye got so upset about it and, honestly, why his issue doesn’t fit in with the ultimate vision of Yeezy.
Tap in, fam.