Serena Williams needs only a mere 12 seconds of air time in Remy Martin’s two-pack of Super Bowl teasers to create a powerful reveal as the star of the Cognac House’s campaign.
Gold jacket. Golden on-camera presence.
The brand joins a handful of first-time advertisers in the big game commercial lineup this year, adding to an exciting list of brands that have taken the opportunity to enter an area typically closed off by Anheuser-Busch’s exclusivity with the NFL.
That has since expired, which has triggered a hindsight type of anticipation some 30 years in the making: to see what the national block would look like for multiple beer and alcohol brands—not under the AB InBev roof— hoping to make an impact during the breaks on Super Bowl Sunday.
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In terms of grabbing the audience’s attention quickly, it’s an impressive inaugural step onto the national stage for Rémy Martin.
Take a look at both Super Bowl teasers.
It’s going to be a busy Super Bowl commercial season for Williams, who’s also been seen around the New Bushwood Country Club playing golf with Brian Cox in Michelob ULTRA’s national ad campaign.
FORE! Watch Serena Williams, Brian Cox swing away in Michelob ULTRA’s Super Bowl ad
As for her trip to the 19th Hole for a Rémy on the rocks?
While the iconic tennis star has the ability to capture the “one picture (or stare) is worth a thousand words” slogan, there’s still plenty of intrigue left behind campaign—entitled “Inch by Inch”— and what the audience will actually see in the full 60-second ad on February 12.
And the brand’s tagline only raises the intrigue: “We teamed up with the greatest champion, Serena Williams, for our biggest game yet. Tune in on February 12th as our coach shows us the true meaning of teamwork and success. See you in the first quarter!”
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