It’s Super Bowl time! And that means we’re getting super pumped for … the commercials.
No, seriously! The ads are just as much a part of the experience as the game itself. From the beer ads to Doritos to Pepsi campaigns, we’ve seen it all.
Another yearly big-game tradition? USA TODAY’s Ad Meter will once again measure which Super Bowl commercials are best. Since 1989, we’ve gotten the answer to which ad reigned supreme.
AD METER 2024: Sign up to rate all the commercials from the big game!
So let’s look back at a history of the Ad Meter winners, from 1989 through last year, according to participants who registered and rated every single Super Bowl commercial that’s won.