In 2021, the landscape of all college athletics was drastically changed when the NCAA put measures into place to allow student-athletes to sign NIL deals. NIL stands for name, image, and likeness – these deals allow athletes to make money on their own through various means. Essentially, they can now make money in ways that previous generations had to sneak around or were even caught and penalized for doing (paging Reggie Bush).
While some of the NIL stories surfacing around the country have certainly raised some valid questions about the future of the sport and how the NCAA may had mishandled the situation from the start, the threshold into the new era of college sports has officially been breached – and there may be no going back.
Quite a few Rutgers student-athletes have begun taking advantage of NIL opportunities, including quarterback Gavin Wimsatt who left high school early to early enroll at Rutgers and reportedly signed a few deals on his way to campus. But, just how much can these players expect to earn; what’s their value?
This is where On3 and their resources come in. On3 is already a great resource for all fans of the recruiting race, but they also specialize in monitoring and valuating NIL values for players in college and being recruited. This value is determined by team prestige, performance, and social media following. It does not reflect the actual amounts any student-athlete may have agreed to.
A new NIL collective was launched by Rutgers alumni and supporters just last month. Since fans can expect to hear about NIL much more often with moves like this, we decided to take a look at the top eight NIL values for Rutgers football in 2022. Just as a reminder, these values can waiver and be impacted at any time.
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