There’s a storied tradition that is part of the lore of playing a chunk of one’s career in a Dallas Cowboys uniform. The popularity the brand affords stars is evident in how well they often do in gaining media opportunities as retired personalities. It doesn’t always work out for the best, see Emmitt Smith and Jason Witten’s short stints in front of the cameras, but after the extra endorsement offers die down, there’s a clear path to remaining relevant in the media world.
There are several who have proven very good at the job of explaining football to the masses. In various roles across multiple outlets, former Cowboys bring live game analysis, review and preview editorials, and function as another arm of the entermainment complex known as the NFL. Here are our 2024 rankings of those media members who formerly wore the star.
Marcus Spears (ESPN)
Ditka had been a staple on ESPN for a while, after first appearing on NBC Sports and CBS Sports following his retirement from coaching. The former Cowboys tight end had an illustrious career in all phases, but not rarely makes on-screen appearances.
Johnson had been a staple on ESPN for years, dating back to 2007 as an on-air analyst and radio show host. That relationship ended in 2023 and he since joined Skip Bayless as a Stephen A. Smith replacement on Undisputed.
The former Cowboys head coach eased right into a gig with NBC. He serves as both a studio analyst for pre and post-game histrionics, while also getting in the booth for college football and the other professional leagues that have appeared on the network.
Baldinger was a reserve lineman for the Cowboys the first five seasons of his career. He’s been on NFL Network since the middle of last decade but he ranks highly on this list for his use of social media. Baldinger’s tweets, each week, highlight a handful of standout performances from the slate of games. The way he breaks down technique and skill into digestible nuggets for the viewing public make him one of the top followers among NFL media.
If a Cowboys fan is interested in having a completely biased supporter of the organization to balance the litany of talking heads that hate the team, Michael Irvin has been their guy. The Hall of Famer makes no apologies for his level of Dallas love and brings it on air on a regular basis. Irving was recently let go of his NFL Network gig as the league-owned media company has purged a ton of their on-air talent. Now Irvin can be found as a rotational guest on FS1.
The Moose was surprisingly good in the booth off top, but he’s appeared to hit a ceiling of sorts. He was never on the top team, but he has always been solid and gotten most of the Cowboys’ early game assignments when they rarely kickoff at noon central time. Johnston has likely been bumped down to at least Team No. 3 with the arrival of Tom Brady bumping Greg Olsen.
After the first two years of his career, Romo seemed on the trajectory to be the next John Madden. Going from the field to the booth, Romo’s ascension to a mastermind in the pocket clearly translated to the microphone game. His ability to dissect plays based on formation and defense and knowing the checks the QB would make were elite cinema for the viewing audience.
It was groundbreaking and deserved all of the accolades.
Since though, Romo’s seemingly slipped in his preparation and has been heard missing what has actually happened on the play. He’s still very entertaining but some of the shine is gone.
Aikman joined the FOX booth all the way back in 2002, pairing with Joe Buck and Chris Collinsworth. He and Buck have been joined at the hip, and when their contracts were up they moved over to ESPN together to host Monday Night Football. AIkman had been the gold standard for color commentary until Romo’s arrival, and in all honesty has regained the throne in the past couple of seasons.
He’s often accused of both being too hard on the Cowboys and too soft on them, meaning he’s probably doing a great job when both sides are mad at you.
Shocked? Shouldn’t be. The former Dallas first round pick immediately moved to the broadcast game following his retirement in 2013. First on the SEC Nation and then the SEC Network, Big Swaggu made his way to the main ESPN stage starting in 2014 and has been prominently featured since around 2017.
While he’s not in the broadcast booth, Spears is an analyst for several of ESPN’s shows and is most known for providing quality, knowledgable, entertaining takes without devolving into sensationalistic muck that is often connected with the four-letter network’s productions. His work along with that of Ryan Clark and Mina Kimes are proof that ESPN can still provide top-tier analysis despite the network’s addiction to giving the lowest-common denominator fans what they crave; drama without substance.