More than anything, a logo is the main identity of a sports team’s brand. It doesn’t matter if you have the most-appealing color scheme or jersey design, if your logo is bad, it ruins the whole picture.
In the NHL, that is no exception. The hockey world places exceptional pride on its teams branding, so much so that stepping on a team’s logo in a dressing room is a major faux pas. Superstition aside, the NHL has a wide array of logos that span quite a wide range of styles. From historic mainstays to new arrivals, the NHL features some really fun and unique logos.
MORE HOCKEY: Ranking all current NHL mascots, from worst to best.
Of course, there are some real dud logos in the bunch too and we’d be remiss if we didn’t point those out. Ahead of the 2023-24 season, let’s take a look at all 32 NHL logos and rank them from worst to first.
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