Player equity in $3 billion PGA Tour Enterprises to be broken down into four groups

When the PGA Tour announced the $3 billion investment from the Strategic Sports Group (SSG) to create the PGA Tour Enterprises, one of the biggest questions surrounding the deal regarded player equity.

A Tour statement said “nearly 200 PGA Tour members will have the opportunity to become equity holders” in the new for-profit entity and that PGA Tour Enterprises was “also considering participation by future PGA Tour players that would allow them to benefit from the business’s commercial growth,” meaning new players or those who return from LIV Golf would have access once they gain membership.

A week after the initial release, the Tour sent a memo to players – first reported online by Ryan French of Monday Q Info – on Wednesday breaking down the equity groups and how grants would work. The player grants will vest over time and only qualified PGA Tour players are eligible.

From the memo:

• Group 1 consists of $750 million in aggregate equity and will be granted to 36 players based on career performance, last 5-year performance, and Player Impact Program results.
• Group 2 consists of $75 million in aggregate equity and will be granted to 64 players based on the last 3-year performance.
• Group 3 consists of $30 million in aggregate equity and will be granted to 57 players who have earned certain fully-exempt PGA Tour status categories.
• Group 4 consists of $75 million in aggregate equity and will be granted to 36 players who were instrumental in building the modern PGA Tour, based on career performance.

Of the initial $1.5 billion of the $3 billion investment, $930 million is accounted for in those four groups. But what about the rest of the initial investment?

“The recurring player equity grants are incremental to the initial grants, are in the aggregate amount of $600 million, and are planned to be awarded in the amounts of $100 million each year starting with the 2025 PGA Tour Season and continuing through the 2030 PGA TOUR Season (at a minimum),” the memo read. “It is important to note that all PGA Tour members are eligible to receive recurring grants – regardless of whether or not they received an initial grant. These recurring grants will reward future top performers and will be based on last 3-year performance, last year performance and Player Impact Program results.”

PGA Tour Enterprises also allows for a co-investment from Saudi Arabia’s Public Investment Fund, “subject to all necessary regulatory approvals.”

Back on June 6, 2023, the Tour announced a framework agreement with the DP World Tour and Saudi PIF to create the for-profit entity now known as PGA Tour Enterprises. Four months later, the PGA Tour’s policy board announced it had advanced discussions with the SSG and that it had not shut the door on the PIF.