Last month, the story of a loyal Bills fan and his friendly neighborly rivalry with a Jets fan in Rochester, NY, made national headlines.
Western New York resident Michael Mansfield painted his home with the Bills red, white and blue colors and logo in rebuttal to his Jets fan neighbor.
PepsiCo. responded via Twitter with an offer to make a commercial and some billboards if their post about them reached 1,000 retweets. Bills Mafia obliged and Pepsi lived up to their end of the deal and you can now see the commercial and billboards the company made.
The two neighbors make appearances in the commercial, as does former Bill Stevie Johnson. The ad has gone live and will also air during Sunday’s game against the Jets.
Check out the commercial here:
When #billsmafia wins a bet, you better be ready to show up. Here's the commercial we promised you. pic.twitter.com/dAJvgH2Epx
— Pepsi (@pepsi) October 20, 2020
And here’s the billboard going up around the region:
The billboard can be seen in the following locations:
- I-490 E/O Mt. Read Blvd (Roc. Colonial)
- Monroe Ave. @ Marshall Street
- LED Digital Billboards throughout Rochester
- I-190 @ 291 Chicago
One could certainly say it has been a pretty good year for Bills fans in terms of billboard recognition.
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