Although Super Bowl commercials have not been spectacular over the last few years, Cetaphil’s new Taylor Swift-inspired ad absolutely nails the concept.
There have been many conversations about Taylor Swift since she and Travis Kelce began dating. Once she showed up to Kelce’s games, some in custom jackets, the chatter was seemingly nonstop. It’s undeniable that Swift’s insertion into the sports landscape has changed the way fans view and consume NFL football.
Like many other companies, Cetaphil has seen the shift and crafted a new Super Bowl commercial that shows Swift’s impact. In a newly released clip, a father and daughter navigate life, seemingly in two different spaces and areas of interest, before realizing what helps bring them together.
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Cetaphil’s super bowl commercial about the taylor swift effect is actually so sweet 🥹 pic.twitter.com/tXJ7XuOmR0
— Tayvis Nation 🏈🫶🏻 (@tayvisnation) February 9, 2024
The commercial tugs at the heartstrings, and the internet responded by admitting Cetaphil had them in their feelings.