Other secondary markets have reported similar Jordan spikes. On Sunday, when the fifth episode of the 10-part series tackled the origin of the Air Jordan shoe and its history – Jordan’s agent, David Falk, apparently came up with the iconic name – StockX saw an immediate transaction increase, Einhorn said. “Jordan 1 sales in part took off that day,” he said. “Jordan 1 pages spiked to their highest point in history.”