One way it is looking to do that is through a new jersey patch sponsorship, according to Matt Webb, Pelicans vice president of partnerships. The team had a deal with New Orleans-based food and spice company Zatarain’s, which it signed ahead of the 2017-2018 season. That deal is currently up for renewal. Part of the impetus for a new patch partner is Williamson’s appearance on the cover of the upcoming NBA 2K21 videogame. Webb said once the team learned he would be featured there, it focused its conversations around the 2020-2021 season and which company would be represented on its jerseys. While some photos from the NBA 2K21 game have shown Zatarain’s patch on the Pelicans’ kit, others have shown it patchless. “We had to make some decisions on what next year would look like,” Webb said. “We are currently having discussions with Zatarain’s and hopefully over the next couple of months, once the schedule kind of resolves itself for this season and we understand how next season looks, we’ll be able to either make a renewal announcement with Zatarain’s or find a new partner.”