On Thursday the Cavs unveiled a new suite of logos with a focus on gold that “reflects today’s Cavs, a young and talented team who are defining a new era for the franchise.” The logos were designed by Cavaliers Creative Director Daniel Arsham. “Through the years there have been layered interpretations of the Cavs logos and color hues to represent the brand,” Arsham said in a release by the team. “In thinking about the next chapter of where to go with the design, the approach was to compose distilled versions of the logos to create a refreshed identity.”