On this day: Fitch hired; Westphal/Scott trade; ‘Beat L.A.’ chant born

On this day, the Boston Celtics hired Bill Fitch as their head coach, Paul Westphal was dealt for Charlie Scott, and the ‘Beat L.A.’ chants were born in a loss.

On this date in 1979, former Boston Celtics head coach Bill Fitch was hired shortly after his resignation from the same role with the Cleveland Cavaliers.

Fitch, who had coached at a number of collegiate posts before joining the NBA as coach of the Cavs, was a former Marine drill instructor whose rigorous approach to training made him popular with incoming rookie Larry Bird, who credits the Iowan with helping instill his high-energy work ethic.

The Davenport native would win an NBA championship with the Celtics at the end of the 1980-81 season and would win his second league Coach of the Year honors for the season prior with the team.

Fitch would resign at the end of the 1982-83 season after being swept in the East Semis by the Milwaukee Bucks in four games after amassing a 242-86 regular season record and a 26-19 postseason record, good for .738 and .578 winning records, respectively.