Omologato launches Long Beach timepiece

The Acura Grand Prix of Long Beach, one of the most iconic events in motorsports, is partnering with Omologato, the renowned watchmaking brand synonymous with precision, innovation, and a deep passion for motorsports As a longstanding pillar in the …

The Acura Grand Prix of Long Beach, one of the most iconic events in motorsports, is partnering with Omologato, the renowned watchmaking brand synonymous with precision, innovation, and a deep passion for motorsports

As a longstanding pillar in the racing community, the Grand Prix of Long Beach has consistently pushed the boundaries of speed, showcasing cutting-edge technology and hosting some of the most riveting races in the history of motorsports. With a rich legacy spanning several decades, the Grand Prix of Long Beach has become a cultural phenomenon, drawing enthusiasts from around the globe to witness the sheer spectacle of speed and precision.

Why the California Dial?

There are an abundance of theories thrown around at action halls and forums as to why this dial was called the “California Dial.” One theory suggests that Californians just loved the mixed numerals on wristwatches in the 1930s and 1940’s and another that California dealers in the 1980s were selling so many watches with this dial variant that the official types inherited the name. The accurate theory as to where this name originally came from comes from James Dowling. Dowling explained that in the 1970’s, when the vintage watch boom started, an LA based dial refinisher, Kirk Rich, created some unique dials with this half design. The dials became so popular that many vintage watch stores in California sent their watches to Rich. Through this link, dealers and collectors started to call the watches the “California dial.”

Using this dial was an easy decision together with the antique finish in Omologato premium Centenaire case, makes this one of the company’s most historic race watches ever.

Six of these individually engraved watches will be presented on the podium at Long Beach in April 2024 to the winners of both IMSA and IndyCar categories.

Arrives April 5, 2024 — just 200 being made. Click here for ordering information