Look, it’s not like this whole thing will be the wild west. Not all athletes will be appealing and marketable. Heck, not even close to one-third of all college amateurs will get some kind of deal done. It’ll be much less. For example –not to take anything away from the setter position of the women’s volleyball team, but there’s likely nothing there.
Your most popular football and basketball athletes will get a slice of the pie, but it starts to drop off from there.
So for all the college athletes applauding this move towards NIL compensation, it doesn’t mean they’ll get in on all the fun. It’s just simple economics and marketing.
Bottom line? We’ve just begun to scratch the surface on what this framework will lead to, and we’ll have to see it all play out as things progress through the rest of this year.
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