The Bloodline saga continues to stay hot in WWE, particularly in segments where Sami Zayn gets to interact with the entire group. Incredibly, Zayn managed to kick their crowd response up another notch in recent weeks by telling Roman Reigns that the problem with Jey Uso was that Jey wasn’t “feeling very Ucey,” one of those lines that had Reigns laughing in a way that you weren’t sure was because it was in-character or due to it just being extremely funny.
Regardless, if you don’t think WWE knows to swoop down and capitalize on the Ucey phenomenon with its full merchandising muscle, think again. Fightful reports that WWE has filed for trademarks for both “Ucey” and “Feeling Ucey,” which cover a variety of uses but focus primarily on “the categories of clothing, namely, tops, shirts, jackets, sweatshirts, hoodies; outerwear, namely, coats; bottoms, pants, shorts, underwear, dresses, pajamas, lingerie, clothing ties, scarves, gloves, swimwear; Halloween and masquerade costumes; footwear, namely, shoes, sneakers, slippers, flip flops, boots; headwear, namely, hats, caps; wrist bands; bandanas; championship trophy belts.”
(“Feeling Ucey” lingerie is strangely intriguing for some reason.)
WWE already has one t-shirt in its online store that uses the newly chantable term: a “Feeling Ucey?” t-shirt that also has the Bloodline’s one-finger hand sign on the back and is categorized under Jey Uso.
That shirt might not ship until Dec. 2, according to WWE Shop, so there’s some pressure on Zayn and company to keep the phrase hot for another month. We’re betting they will, and that these trademarks mean WWE is more than willing to open the floodgates for Ucey merch of all kinds during the holiday season.
Smart move, that.