Linking up with Dexcom for another commercial during Super Bowl 57 was a no-brainer for Nick Jonas.
That mostly has to do with his relationship with the company as a person with type-1 diabetes. But there’s a little added bonus: the scoreboard.
Jonas, 30, made his Super Bowl ad debut in 2021 with Dexcom, which was the company’s first-ever appearance during the game and on Ad Meter. It will be his second time with them and his third overall Super Bowl commercial appearance. Combined with brothers Joe and Kevin, the family has three total Super Bowl appearances.
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You do the math. Nick has.
“Exactly, I’m up three now,” he laughed.
But as a longtime advocate for diabetic awareness, that aspect holds much more weight for Jonas. Being able to have a personal message that reaches so many is priceless.
“I was just thrilled to bring awareness and conversation around diabetes management to a stage as the Super Bowl,” Jonas said. “Then to do it twice now, it’s really exciting and crazy feeling.”
“I feel very passionate about all of it, which is why I was happy they asked me to do another Super Bowl commercial,” he added.
In the ad, Jonas is highlighting Dexcom’s G7 glucose monitoring system. It reads a user’s glucose levels and synchs them with their phone. No fingersticks are required. Those advancements are something Jonas said people with diabetes might not even realize are readily available.
“That’s been one of the most incredible things for me to experience over the last 17 years,” Jonas said. “When I was first diagnosed, it was a different landscape.”
And you don’t need a star on the Hollywood Walk of Fame to relate to it. Sure, during pre-recording sessions and shows, it helps for Jonas to check in on his Dexcom. But there are other times that stand out for him, like during a day on the slopes snowboarding.
“On the lift, I checked my phone and saw that I was tending down and was able to make a real-time adjustment, and it made that day so much more fun and enjoyable,” Jonas explained.
In the latest Dexcom ad, which will be in the running for the top spot on Ad Meter in its 35th year, the approach of magic is used. After all, the technology makes that a seamless transition. But on-screen transitions really take the message and magic to the next level.
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“I was thrilled when I first saw the creative for this commercial. I’ve always been a big fan of magic. I’ve always been enamored by it. I’ve always tried to poke holes in tricks when I see them,” Jonas said. “But there’s no holes being poked in life with diabetes and certainly with the technology I use.”
The ad is set to run during a 30-second spot in the second quarter of the Big Game.
Before that, you can get a first look at the full commercial below: