NFL hype videos are great. When done properly, they’ll have even the most casual non-athletes ready to run through a brick wall.
Sometimes, they can backfire.
The Los Angeles Chargers’ hype video for their playoff game against the Jacksonville Jaguars on Saturday did both. The video featured a bunch of receipts being printed with critical quotes from sports pundits.
The video probably fired up the team’s fanbase, but it also provided bulletin board material for the rest of social media once the team blew a 27-0 lead to lose to the Jaguars for one of the worst beats ever. As it turns out, those receipts were an accurate accounting of the team.
noted. pic.twitter.com/HtcOM8Q3bG
— Los Angeles Chargers (@chargers) January 12, 2023
NFL Twitter had fun with this one.