NBA star Kevin Durant and Rich Kleiman’s VC firm, Thirty Five Ventures, is joining Canopy Rivers’ strategic advisory board, marking its second cannabis-related venture, following its investment in Dutchie earlier this year. As per the deal with Canopy Rivers, Thirty Five will collaborate with the investment company affiliated to Canopy Growth as it continues its global expansion and further develops its portfolio. The publicly traded investment firm will also seek to co-invest with Thirty Five in marijuana-related companies. The idea is to leverage Durant, Kleiman and his team’s “experience in brand development, marketing, and the sports and entertainment industry,” a Canopy Rivers spokesperson said.