LOOK: Cowboys selling new matte white helmets for game vs. Tennessee

A new look at the now-for-sale Cowboys’ icy white helmets they’ll wear when they take on the Titans in Week 17.

The Dallas Cowboys are glowing up yet again. For the last several years, Color Rush uniforms have allowed teams to ditch their mediocre normal jerseys and try something new for one game a season. Some iterations have been objectively horrible, some mediocre like the normal jerseys and some have been pretty big improvements.

But what happens when your normal jersey is iconic? Well then the team has to step it up into elite category for their alternates. While Dallas isn’t giving Micah Parsons and the fanbase what they want with all-black uniforms, going icy white is certainly a great look. For the last several years those jersey and helmet combos have been a hit and now in a recent tweet by the team’s pro shop, this year’s new-look helmet has been released for sale to the public. Check out the pics below for the combination first announced this summer.