The Kansas City Chiefs have officially removed some iconic signage from Arrowhead Stadium as they rebrand to ‘GEHA Field at Arrowhead Stadium.’
The Chiefs first announced a naming rights deal with GEHA back in March. GEHA is the official health, dental and vision plan partner of the team. They have collaborated with the Chiefs on “The Franchise” documentary series and charity initiatives in the Kansas City area. You’ve probably seen their name on some backdrops during press conferences or sponsoring club media.
When the naming rights deal with GEHA was first announced, the team explained that logos and signage in the stadium would be changing for the upcoming season. One change that is currently taking place is the removal of the Arrowhead sign from the scoreboard on the western side of the stadium.
Chiefs fan Shane Williams spotted the change on Friday:
Arrowhead is gone tonight! Removed from scoreboard. đ«đ« pic.twitter.com/YiGwnW5kxb
— Shane Williams (@shaggyshanekc) July 17, 2021
That scoreboard will now likely boast a sign that says “GEHA Field at Arrowhead Stadium.”
“Stadium staff will begin integrating GEHA branding and logo assets throughout the venue in the coming months, and stadium signage will be in place by the kickoff to the 2021 Chiefs season in September â the 50th season for the Chiefs in iconic Arrowhead Stadium.”
Fans probably won’t be flocking to take pictures with the new signage anytime soon. Look for continued changes to signs and logos in and on the stadium throughout the coming months leading up to the 2021 NFL season.
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