According to Sports Illustrated’s Melissa Rohlin, New Orleans Pelicans point guard Lonzo Ball is leaving Creative Arts Agency (where he was represented by Steven Heumann and Aaron Mintz).
Where Ball will he signing with isn’t known but, in just three NBA seasons, the California native will now be on his third agency. Ball was formerly represented by Harrison Gaines of SPLASH Sports & Entertainment but parted ways with the agent during his dramatic and well-publicized breakup with Big Baller Brand.
Considering his father LaVar’s desire to re-launch Big Baller Brand, one has to wonder if BBB is on Ball’s mind again. With the 22-year-old covering up his BBB tattoo and suing former co-founder Alan Foster for embezzlement, that seems unlikely.
However, the pressure put on by his father and his sweet talk may be enough to have Ball reconsidering his stance.