While LeBron James brought a 17th championship to Los Angeles in 2020 and added to his own championship count with four, he also accomplished a different type of championship earlier in the year when he unified his branding and media businesses under one umbrella, The SpringHill Company. In the process, SpringHill raised an additional $100 million and their work has been seen across nearly every streaming service and also worked to make an impact on the 2020 election.
Because of their massive commercial success as well as their strong track record of hiring a diverse staff and presenting diverse points of view, Fast Company selected SpringHill as one of the most innovative companies in 2021, with LeBron on the cover.
Carter has been just as intentional with how he’s grown SpringHill itself, hiring people from myriad backgrounds who understand sports and storytelling to develop content that resonates in the culture. “Every day we have to come up with the best ideas in the world,” Carter says. “In order to do that, we need people from all over the world, who have different points of view, feelings, sensibilities, emotions, and aesthetics, but who are all striving toward the same thing, which is empowering each other, consumers, and creators we get to work with. If you consistently have the same people that all went to these four or five schools, who grew up in these [same] parts of the country, how can you ever get to amazing ideas?”
SpringHill has a big 2021 on deck, with “Space Jam: A New Legacy,” being at the top of the list.
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