Last week LeBron James and his LeBron James Family Foundation provided over 1,000 meals to families as part of a new Taco Tuesday initiative that is intended to feed families from the “I Promise” school and others in need. And as LeBron has usually found a way to do with his charitable efforts, he found a brand to help pay for it and it’s now evolving into something else.
LeBron’s UNINTERRUPTED partnered with Old El Paso to create the “Taco Tuesday” challenge, in which athletes will provide their communities with meals while also challenging other athletes to do the same for their respective communities.
After LeBron was challenged, he passed the challenge on to NFL star receiver DeAndre Hopkins, who was recently traded from the Houston Texans to the Arizona Cardinals.
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