LaVar Ball and the Ball family made a bit of a surprising move with their decision to join Roc Nation Sports after leaving Creative Artists Agency (CAA) earlier this year. While some expected the family to align with Klutch Sports, Jay-Z’s agency landed the Balls in what could be the first of multiple moves of the two sides linking up.
In an interview with TMZ, Ball talked about the thinking behind the family joining Roc Nation Sports.
“I think you have to go through different agencies to see the one that you need that’s going to have the same mindset as you. I feel like Roc Nation is trying to move in the direction we’re moving in.
But like I said…Roc Nation wants to do exactly what me and my boys want to do.”
The family has jumped around agencies multiple times in recent years. Following the Alan Foster laundering allegations, Lonzo Ball parted ways then agent Harrison Gaines in an unrelated move. Lonzo then joined CAA along with brothers LiAngelo and LaMelo, but that partnership lasted roughly a year before the family left to join Roc Nation Sports.
But the Roc Nation partnership already has a different feel to it. LaVar never had the things to say about CAA that he has said about Roc Nation. With that in mind, it could be the start of a blossoming partnership between the two parties.
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