For the third time in nearly as many years, the Ball family switched agencies. This change was the most high-profile yet for the family as they left Creative Artists Agency (CAA) and joined Jay-Z’s Roc Nation.
The move was a bit of a surprise as the family has remained linked to Klutch Sports even prior to signing with CAA. Lonzo Ball and LeBron James’ relationship was the main link tying the family to Klutch prior to joining CAA and this time around, LaVar Ball’s relationship with Rich Paul served as more fuel to the fire.
During a podcast appearance on Complex’s Load Management, Ball talked about the process of joining Roc Nation and whether he and the family considered Klutch.
“I think you have to feel it out and see what it is. It might have been Klutch. I still talk to Rich Paul. He’s a good friend. But I got to see what’s best for my boys and their situation for what we’re trying to do.”
This was similar reasoning Ball recently gave as to why the family joined Roc Nation. Ball and the family were focused on a company that put their interests first while alluding to that not happening at CAA.
There are questions as to how much that could happen at Klutch, either. Aside from LeBron James, Klutch hasn’t had many other clients with ventures outside of basketball. That runs in direct contrast to the Ball family, who already notably have a successful reality Facebook series in “Ball in the Family.”
With Roc Nation, the family will be a priority with a company that has its hands in multiple avenues that could pave the way for more opportunities for the family moving forward.
[lawrence-related id=22232,22222,22217]