Rapper Travis Scott and his company Cactus Jack have signed USC Trojan football commit Julian “JuJu” Lewis to a new NIL deal.
The company has partnered with Fanatics, alongside Mitchell & Ness, and hat retailer Lids, to launch a capsule clothing collection called Jack Goes Back to College.
Lewis is one of the biggest stars in high school on and off the field.
He threw for 3,094 yards with 48 touchdowns in 2023 for Carrrolton High School in Georgia. He was also named National High School Sophomore of the Year by Max Preps and was a finalist for Gatorade National Player of the Year in 2023 as well.
Lewis committed to USC and Lincoln Riley back on August 22 of 2023. He re-classified from the 2026 class to the 2025 class.
He previously signed a six-figure deal with All Yogan Leaf Trading Cards and has an endorsement deal with the men’s jewelry brand Jaxxon. The Travis Scott angle is interesting to consider at USC. Just how much impact will it have beyond Lewis himself?
USC five-star QB commit Julian Lewis is starring in a marketing campaign for @trvisXX's college-inspired apparel collection “Jack Goes Back to College.”
The No. 9 prospect in the 2025 class boasts a $1 million On3 NIL Valuation.
via @PeteNakos_: https://t.co/2xtoFUnJV2 pic.twitter.com/CY1WfzYsRe
— On3 NIL (@On3NIL) April 5, 2024
https://www.instagram.com/p/C5XHLNBpHyy/?utm_source=ig_embed&ig_rid=037f9158-191c-473d-8a0b-308da2e5dd22
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