[autotag]Joe Gibbs Racing[/autotag] has been at the center of the NASCAR sponsorship conversations since the 2022 season. The NASCAR Cup Series organization had to deal with Mars’ departure from the former No. 18 team, while FedEx’s involvement with Denny Hamlin has decreased over the years. However, Joe Gibbs Racing could be on the receiving end of a sponsorship departure.
According to Sports Business Journal’s Adam Stern, several industry sources have labeled Joe Gibbs Racing as a possible destination for Kroger in 2025. This comes after Tad Geschickter, a co-owner at JTG Daugherty Racing, started working with Joe Gibbs Racing to sell sponsorship through his Brand Activation Maximizer agency.
Geschickter is a co-owner with Chevrolet while selling sponsorship with Toyota. Most notably, according to Stern, Geschickter has “close ties” with Kroger. If Joe Gibbs Racing were to exclusively acquire Geschickter and Kroger, it would be massive for its sponsorship needs. Kroger could be on the move, and Joe Gibbs Racing might be the landing spot.
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