In what will be an important 2020 season for the franchise, the Jacksonville Jaguars will be playing two home games in London the team announce Tuesday morning. According to their official page, both games will be back-to-back.
Full press release regarding season ticket member pricing and London games. ⤵https://t.co/1ZwMN0tw7k
— #DUUUVAL (@Jaguars) February 4, 2020
With two games occurring across the pond, the Jags also announced that preseason tickets would come at a 50 percent discount and also a smaller reduction on the team’s six regular season game.
“In 2020, Jaguars season ticket members will receive a 50 percent discount on preseason games and favorable variable pricing on the six regular season games that will result in an overall average ticket price reduction of 5 percent, representing a 15 percent savings off their invoice from last season,” said the Jags in their press release. “In addition, season ticket holders will receive a strong benefits package with features both new and improved that will be announced during the renewal process.”
The move is one fans have believed would be a possibility for several months now and it’s now official. The team has repeatedly stated that the move would be for economic reasons if it happened as their annual London game accounts for double the amount of revenue as their games in Jacksonville.
“Our work to create new sources of revenue to help us improve our long-term outlook and commitment to operating a thriving franchise in Jacksonville will continue and never end,” said Jaguars president Mark Lamping Tuesday.
With the Jags’ annual trip to London being such a game-changer for the team in the revenue category, the Jags have put a lot into their work across the pond since Shad Khan has been owner. In their statement, they added that the team could look to have a pair of games in London past 2020 due to the construction that is set to take place with Lot J, adjacent to TIAA Bank Field.
“For the past seven seasons, our London strategy has been a game-changer. No single approach, including London, will answer the many challenges that are common with any market the size of Jacksonville. However, playing two games in London at Wembley Stadium, where we have outstanding relationships, at least next season and perhaps in future years during construction, will help us bridge the gap between now and when we expect the Lot J development to open. Jacksonville’s potential is unlimited, and I am confident we can realize it, with the Jaguars serving as the catalyst.”
The Jags initially signed a four-year deal to play one game in London per year in 2013. They ended that process 2-2, losing the first two games to the San Francisco 49ers and Dallas Cowboys and followed that up with a two-game win streak against the Buffalo Bills and Indianapolis Colts.
Afterward, Khan extended the Jags’ international deal through 2020. Throughout that process they’ve gone 1-2, defeating the Baltimore Ravens and losing to both the Philadelphia Eagles and Houston Texans. Heading into 2020, that puts them at a 3-4 record.