It goes deeper: Curry is the most “favorited” player on the NBA App as of June 13, and his player page has received the most pageviews of any player this season (7.3M). The closest player after him? LeBron James at 6.9M. Curry’s 43-point performance in Game 4 did particularly well, driving a total of 97 million views including Instagram reels — a 10% jump in content views from all other games in the series.