In 2009, with the NBA in the headwinds …

In 2009, with the NBA in the headwinds of the global recession and rumors of a Kings relocation swirling, Jeff David was a man with growing concerns. Then Sacramento’s vice president of corporate partnerships, David feared he’d have to make ends meet as a private sports marketing consultant. Motivated by such prospects, he’d set up a private entity — Sacramento Sports Partners. In its nine years of existence, SSP never undertook any consultancy work. But it did ultimately prove useful.