How much revenue will Titans lose if games are played without fans?

The Titans’ stadium revenue makes up less than one-third of their total team revenue.

While things seem to finally be returning to normal in the wake of the coronavirus pandemic, there’s no telling what can happen between now and the start of the Tennessee Titans’ 2020 season.

Should conditions worsen or the re-opening of states happens a bit more slowly than expected, it’s very possible that we might see games played without fans for at least part of the season.

Forbes estimates that the Titans could lose around $110 million in stadium revenue if all eight of their home games are played without fans, which works out to $13.75 million per contest.

That $110 million figure is the fifth lowest (No. 28) among all NFL teams and makes up less than one third of Tennessee’s total team revenue, a number that sits at $394 million.

While that is no doubt a hard hit to a small-market team like the Titans, some teams’ stadium revenue makes up more than half their total revenue.

A team like the Dallas Cowboys ($621 million of $950 million total revenue) would lose two-thirds of their total revenue, and the New England Patriots ($315 million of $600 million total revenue) and New York Giants ($262 million of $519 million total revenue) would lose about half.

Those are truly astronomical amounts of money.

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