It is a new era of college sports, one where student-athletes are able to leverage their personalities and their platform in a unique way.
And with the dawn of Name, Image and Likeness (NIL), student-athletes are looking to maximize their potential to bring in revenue and capitalize on their stage. For Rutgers student-athletes, that is where the Knights of the Raritan (KTR) comes into play.
Launched on Thursday, KTR has the stated aim of “empowering Scarlet Knight student-athletes to achieve their greatest potential in the classroom, on the playing field and in life. The collective seeks to enable them to maximize their NIL opportunities the right way, without compromising the values of the university.”
The all-volunteer organization is comprised of Rutgers alumni, fans and corporations that are aiming to maximize the exposure of the student-athletes within the framework of NIL.
Subscription models provided by KTR means that fans can get involved for as little as $10 monthly.
Nine supporters of the Rutgers athletic fanbase make up the executive committee overseeing the NIL collective: Jon Newman, Al Reicheg, Danny Breslauer, Jeff Towers, Scott White, Ken Miller, Jerrold Colton, Russ Nesevich and Ryan Stryker.
As part of the collective’s launch this week, Breslauer, spoke with ‘Rutgers Wire’ about KTR, its impact and goal and how it aims to help shape the future of Rutgers athletics.
Oh, and Breslauer is a passionate supporter of Rutgers athletics and is a former voice of Scarlet Vision:
Throwback Friday, eh?
Check out what Breslauer had to say about the newly launched NIL collective, the Knights of the Raritan.
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