Houston is quite literally getting ready for Buffalo Bills fans with beer.
As the Bills traveled down to south Texas on Friday for their 4:30 p.m. kickoff on Saturday, so did many members of Bills Mafia. This week also involved a release from Labatt’s beer company.
The news release says wholesalers in the Houston area ordered seven times more stock of their products this week. Oddly enough, that so happens as plenty of Buffalonians and Canadian Bills fans will be heading to NRG Stadium for the Bills-Texans game.
The release cites the Bills-Titans game earlier this year when the Bills Mafia traveled notably well in Nashville. Labatt says their sales in the region jumped 980 percent then.
For those staying local, Labatt also wants to remind you that they are release a Bills-related pale ale called “Shout” this weekend ahead of the Bills game as well. It’ll be available at the Labatt brew house in Buffal as early as Friday with plenty in stock for the game.
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