Strauss Zelnick, the CEO of Take-Two interactive, believes Grand Theft Auto is on par with James Bond in terms of lasting appeal.
During the Jefferies Virtual Global Interactive Entertainment Conference on Thursday, Zelnick spoke about whether or not Take-Two’s franchises can maintain popularity for years to come. He believes that if a franchise is consistently excellent, like 007, then they’ll likely endure.
“I don’t know if you saw [No Time To Die], I just saw the new Bond film,” Zelnick said via VGC. That was great. And you would like every franchise to be James Bond. There are precious few entertainment franchises of any sort that fall into that category, but they do exist. And I think GTA is one of them, I think [Red Dead Redemption] is one of them.”
Grand Theft Auto: The Trilogy – The Definitive Edition
Now available for PlayStation 5, PlayStation 4, Xbox Series X|S, Xbox One, Nintendo Switch, and PC via the Rockstar Games Launcher: https://t.co/nd8okcBfAF pic.twitter.com/2g1D6qPtVl
— Rockstar Games (@RockstarGames) November 11, 2021
Zelnick went on to say that the NBA 2K series is in the same boat, especially since the sport of basketball itself is so popular. He also had some interesting thoughts on annual releases.
“I’ve always said that annualizing non-sports titles runs the risk of burning out intellectual property even if it’s good,” Zelnick said via VGC. “So we take the time to make something that we think is incredibly phenomenal and we also rest titles intentionally so that there’s pent-up demand for that title so that it’s a special event.”
That kind of explains why Grand Theft Auto games only come out once every several years, eh? Take-Two probably should have delayed the GTA Trilogy since people are already used to waiting ages for these, then. At least the bugs are hilarious.
We had a chance to speak with Rockstar about the GTA Trilogy recently too.
Written by Kyle Campbell on behalf of GLHF.
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